Introduction to Special Issue on Political Marketing

Keyphrases

• Political Marketing 100%
• Marketing Research 20%
• Recent Trends 20%
• Political Parties 20%
• Network Approach 20%
• Short-term Benefits 20%
• Internal Stakeholders 20%
• Party Membership 20%
• Interactive Communication 20%
• Transformational Approach 20%
• Dialogical Approach 20%
• Transaction-based 20%
• Relationship-based Approach 20%
• Marketing Practices 20%
• Mutual Communication 20%
• Political Consumers 20%

Social Sciences

• Political Party 100%
• Interactive Communication 100%
• Marketing Research 100%
• Party Member 100%