Investigating in consumer confidence through genetically modified labelling: an evaluation of compliance options and their marketing challenges for Australian Firms

Clare D'Souza, Robert Rugimbana, Ali Quazi, Martin Nanere

Research output: Contribution to journalArticle

1 Citation (Scopus)
Original languageEnglish
Pages (from-to)621-635
Number of pages15
JournalJournal of Marketing Management
Volume24
Issue number5-6
Publication statusPublished - 2008

Cite this

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title = "Investigating in consumer confidence through genetically modified labelling: an evaluation of compliance options and their marketing challenges for Australian Firms",
author = "Clare D'Souza and Robert Rugimbana and Ali Quazi and Martin Nanere",
year = "2008",
language = "English",
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journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Taylor and Francis Ltd.",
number = "5-6",

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Investigating in consumer confidence through genetically modified labelling: an evaluation of compliance options and their marketing challenges for Australian Firms. / D'Souza, Clare; Rugimbana, Robert; Quazi, Ali; Nanere, Martin.

In: Journal of Marketing Management, Vol. 24, No. 5-6, 2008, p. 621-635.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Investigating in consumer confidence through genetically modified labelling: an evaluation of compliance options and their marketing challenges for Australian Firms

AU - D'Souza, Clare

AU - Rugimbana, Robert

AU - Quazi, Ali

AU - Nanere, Martin

PY - 2008

Y1 - 2008

M3 - Article

VL - 24

SP - 621

EP - 635

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 5-6

ER -