Investigating in consumer confidence through genetically modified labelling: an evaluation of compliance options and their marketing challenges for Australian Firms

Clare D'Souza; Robert Rugimbana; Ali Quazi; Martin Nanere

Investigating in consumer confidence through genetically modified labelling: an evaluation of compliance options and their marketing challenges for Australian Firms

Clare D'Souza
, Robert Rugimbana
, Ali Quazi
, Martin Nanere

Canberra Business School

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	621-635
Number of pages	15
Journal	Journal of Marketing Management
Volume	24
Issue number	5-6
Publication status	Published - 2008

Cite this

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title = "Investigating in consumer confidence through genetically modified labelling: an evaluation of compliance options and their marketing challenges for Australian Firms",

author = "Clare D'Souza and Robert Rugimbana and Ali Quazi and Martin Nanere",

year = "2008",

language = "English",

volume = "24",

pages = "621--635",

journal = "Journal of Marketing Management",

issn = "1472-1376",

publisher = "Taylor \& Francis",

number = "5-6",

}

TY - JOUR

T1 - Investigating in consumer confidence through genetically modified labelling: an evaluation of compliance options and their marketing challenges for Australian Firms

AU - D'Souza, Clare

AU - Rugimbana, Robert

AU - Quazi, Ali

AU - Nanere, Martin

PY - 2008

Y1 - 2008

M3 - Article

SN - 1472-1376

VL - 24

SP - 621

EP - 635

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 5-6

ER -