Investigating the Determinants of Innovation Adoption in Saudi Arabia

Research output: Contribution to journalArticle

Abstract

The purpose of this research is to investigate the determinants of innovation adoption in Saudi Arabia. Specifically, the study examines the impact of socio-cultural and religious values on the adoption of technological innovation in this particular country. Although many analyses have been done on innovation and its acceptance in Western countries, little is known about it in the Middle East context. The Middle Eastern countries have unique and traditional socio-cultural and religious customs or norms that are very different from those in the West. This research tries to fill that gap. The study develops a conceptual research model based on existing theories, namely, innovation diffusion theory (IDT), theory of reasoned action (TRA), technology acceptance model (TAM), unified theory of acceptance and use of technology (UTAUT) and Hofstede's cultural dimensions theory (CDT). The proposed conceptual model comprises three categories of drivers: cultural values, social norms and religious values. This study uses qualitative methods to analyze the data. Discussion, conclusion, implications, limitations and future research directions are highlighted in the paper.
Original languageEnglish
Pages (from-to)37-59
Number of pages23
JournalInternational Review of Business Research Papers
Volume15
Issue number1
DOIs
Publication statusPublished - Mar 2019

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Saudi Arabia
Adoption of innovations
Acceptance
Middle East
Cultural dimensions
Social norms
Cultural values
Innovation diffusion theory
Qualitative methods
Technological innovation
Hofstede
Research directions
Conceptual model
Theory of reasoned action
Technology acceptance model
Innovation

Cite this

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title = "Investigating the Determinants of Innovation Adoption in Saudi Arabia",
abstract = "The purpose of this research is to investigate the determinants of innovation adoption in Saudi Arabia. Specifically, the study examines the impact of socio-cultural and religious values on the adoption of technological innovation in this particular country. Although many analyses have been done on innovation and its acceptance in Western countries, little is known about it in the Middle East context. The Middle Eastern countries have unique and traditional socio-cultural and religious customs or norms that are very different from those in the West. This research tries to fill that gap. The study develops a conceptual research model based on existing theories, namely, innovation diffusion theory (IDT), theory of reasoned action (TRA), technology acceptance model (TAM), unified theory of acceptance and use of technology (UTAUT) and Hofstede's cultural dimensions theory (CDT). The proposed conceptual model comprises three categories of drivers: cultural values, social norms and religious values. This study uses qualitative methods to analyze the data. Discussion, conclusion, implications, limitations and future research directions are highlighted in the paper.",
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Investigating the Determinants of Innovation Adoption in Saudi Arabia. / ALSHEDDI, Abdullah; SHARMA, Dharmendra; TALUKDER, Majharul.

In: International Review of Business Research Papers, Vol. 15, No. 1, 03.2019, p. 37-59.

Research output: Contribution to journalArticle

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