‘It Just Gives Me a Bit of Peace of Mind’: Australian Women’s Use of Digital Media for Pregnancy and Early Motherhood

A diverse range of digital devices and software are available to women to seek and share information and personal experiences about pregnancy and parenting. This article reports findings from a focus group study involving Australian women who were pregnant or had very young children. The participants were asked to recount their experiences of using digital media for pregnancy and parenting and what media they would like to see developed that were not yet available. The findings revealed that digital media were very important to the participants. They were using mobile apps, social media, content-sharing platforms and online discussion forums to connect with each other and with family members, post images and other information about their pregnancy and children, track their pregnancy or their children's behaviours and development, and learn about pregnancy, infants and childcare. Despite their frequent use of and reliance on digital media, few participants had begun to consider the implications of sharing personal information about themselves or their children online or by using apps to record details. The implications of these findings are discussed in relation to the complexities of the intersections between information, emotional support, intimacy, personal data generation, sharing and privacy as they are conducted and experienced on the digital media used by women during these life stages