'Just a not-for-profit': supporting sustainability with business intelligence in the not-for-profit sector

This paper describes an ongoing qualitative single case study exploring business intelligence initiatives within the context of sustainability using the balanced scorecard for sustainability (SBSC) framework, which was developed for the corporate sector. For our study, the concepts incorporated in the SBSC framework are applied as a business intelligence model in the not-for-profit sector with illustrations from the case, the Royal Flying Doctor Service (RFDS) Queensland section. The findings suggest that the SBSC framework is helpful for identifying challenges for a not-for-profit although the pervading organisational culture in a not-for-profit seems to be overlooked. The researchers argue that the use of this framework in a qualitative empirical study with an Australian perspective is relevant and innovative. It is planned to extend the study nationally at a later time. It is believed that this model may have applicability beyond the local context and be useful for other organisations in the not-for-profit sector.