Key Factors Related to Cyber Security Affecting Consumer Attitude in Online Shopping: A Study in Bangladesh

Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review

1 Citation (Scopus)

Abstract

Cybersecurity is an increasingly important factor in consumer attitudes toward online shopping. Online shopping has become an essential part of our lives in this digital era. As the popularity of online and e-commerce shopping continues to grow, so does the potential for cyber threats and attacks. As more and more consumers turn to online shopping, cyber threats such as hacking, identity theft, and credit card fraud have become more frequent. Therefore, understanding the factors of cybersecurity that affect consumer attitude is essential to build trust and creating a safe and sound shopping environment. This research explores the factors of cybersecurity that affect consumers' attitudes to shopping online and uses a survey to test several hypotheses related to influential cyber factors. Bangladesh is a developing country in Southeast Asia, and like many other countries, has experienced an increase in cyber threats and attacks in recent years. Consumers in Bangladesh face many of the same cyber threats, such as phasing attacks, malware, data breach, and other types of cyber security threats over online shopping. As a result of these cyber threats, online consumers are increasingly concerned about online security risks which may impact their willingness to engage in online shopping. Therefore, it is essential to identify critical factors of cyber security that impact consumers's attitudes toward online shopping to mitigate cyber risk and improve consumer trust in online shopping. This paper provides the result of a research study that will provide a better understanding of factors that influence consumer's trust and engagement with online and E-commerce platforms in Bangladesh) .

Original languageEnglish
Title of host publication2023 6th International Conference on Information Systems and Computer Networks, ISCON 2023
PublisherIEEE, Institute of Electrical and Electronics Engineers
Pages1-4
Number of pages4
Volume1
Edition1
ISBN (Electronic)9798350346961
DOIs
Publication statusPublished - 2023
Event6th International Conference on Information Systems and Computer Networks, ISCON 2023 - Mathura, India
Duration: 3 Mar 20234 Mar 2023

Publication series

Name2023 6th International Conference on Information Systems and Computer Networks, ISCON 2023

Conference

Conference6th International Conference on Information Systems and Computer Networks, ISCON 2023
Country/TerritoryIndia
CityMathura
Period3/03/234/03/23

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