Abstract
Korea’s webcasting industry was able to develop steadily because of its fast growing media markets and its advanced IT infrastructure. The media market is one of the most dynamic markets in the world. New media are being introduced aggressively by both market forces and governmental policies. While traditional media are still heavily regulated,1 less regulation exists in the new media sector. Often new media and telecommunications industries are launched under governmental protection. Audiences and readers quickly absorb new media services, causing financial difficulties for major newspapers and broadcasters. Most of the major newspapers have been experiencing financial losses during the past few years. Major broadcasters have been slowly losing audience share from over 90% to under 70% during the past decade
Original language | English |
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Title of host publication | Webcasting Worldwide: Business Models of an Emerging Global Medium. |
Subtitle of host publication | Business Models of an Emerging Global Medium |
Editors | L.S Ha, R.J Ganahl |
Place of Publication | USA |
Publisher | Taylor & Francis |
Chapter | 16 |
Pages | 278-292 |
Number of pages | 18 |
Edition | 1 |
ISBN (Print) | 1410614506, 9781410614506 |
DOIs | |
Publication status | Published - Nov 2006 |
Externally published | Yes |