Looking beyond a clever narrative: Visual context and attention are primary drivers of affect in video advertisements

Keyphrases

• Visual Attention 100%
• Visual Context 100%
• Scene Structure 100%
• Video Advertisement 100%
• Popular 50%
• Video Content 50%
• Consumer Preferences 50%
• Visual Information 50%
• Feature Representation 50%
• Lacunae 50%
• Information Channel 50%
• Social Cues 50%
• Eye Gaze 50%
• Prediction Model 50%
• Content Features 50%
• Affect Prediction 50%
• Affect Recognition 50%
• Affective Information 50%
• Linguistic Cues 50%
• Salient Object 50%
• Scene Setting 50%
• Object Attribute 50%
• Brand Recall 50%

Computer Science

• Scene Structure 100%
• Visual Informations 50%
• Information Channel 50%
• Prediction Model 50%
• Attribute Object 50%
• Consumer Choice 50%
• Affective Information 50%

Psychology

• Narrative 100%