Managing Digital Content for a Professional Sport Team

An Interview With Bill Yole, Social Media Coordinator and Webmaster of the ACT Brumbies Super Rugby Franchise

Stirling William Sharpe, Thilo Kunkel, Olan Scott, Anthony Beaton

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    Bill Yole is the social media coordinator and webmaster for the ACT Brumbies Super Rugby team. This interview covers Yole’s role with the club, including the day-to-day social media operations at the Brumbies and how content creation is key to the engagement of fans locally and internationally. This is particularly vital to Yole’s role because of the Brumbies’ international exposure through competing in Super Rugby, which is played in seven nations, and the number of representative players in national teams alongside several of the Brumbies players’ having heritage in the Pacific Islands. Yole also discusses how he took advantage of opportunities during his studies to secure full-time employment after he completed his sports media degree at the University of Canberra.
    Original languageEnglish
    Pages (from-to)318-324
    Number of pages7
    JournalInternational Journal of Sport Communication
    Issue number3
    Publication statusPublished - 2017


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