Bill Yole is the social media coordinator and webmaster for the ACT Brumbies Super Rugby team. This interview covers Yole’s role with the club, including the day-to-day social media operations at the Brumbies and how content creation is key to the engagement of fans locally and internationally. This is particularly vital to Yole’s role because of the Brumbies’ international exposure through competing in Super Rugby, which is played in seven nations, and the number of representative players in national teams alongside several of the Brumbies players’ having heritage in the Pacific Islands. Yole also discusses how he took advantage of opportunities during his studies to secure full-time employment after he completed his sports media degree at the University of Canberra.
Sharpe, S. W., Kunkel, T., Scott, O., & Beaton, A. (2017). Managing Digital Content for a Professional Sport Team: An Interview With Bill Yole, Social Media Coordinator and Webmaster of the ACT Brumbies Super Rugby Franchise. International Journal of Sport Communication, 10(3), 318-324. https://doi.org/10.1123/ijsc.2017-0060