Managing Digital Content for a Professional Sport Team

An Interview With Bill Yole, Social Media Coordinator and Webmaster of the ACT Brumbies Super Rugby Franchise

Stirling William Sharpe, Thilo Kunkel, Olan Scott, Anthony Beaton

    Research output: Contribution to journalComment/debate

    7 Downloads (Pure)

    Abstract

    Bill Yole is the social media coordinator and webmaster for the ACT Brumbies Super Rugby team. This interview covers Yole’s role with the club, including the day-to-day social media operations at the Brumbies and how content creation is key to the engagement of fans locally and internationally. This is particularly vital to Yole’s role because of the Brumbies’ international exposure through competing in Super Rugby, which is played in seven nations, and the number of representative players in national teams alongside several of the Brumbies players’ having heritage in the Pacific Islands. Yole also discusses how he took advantage of opportunities during his studies to secure full-time employment after he completed his sports media degree at the University of Canberra.
    Original languageEnglish
    Pages (from-to)318-324
    Number of pages7
    JournalInternational Journal of Sport Communication
    Volume10
    Issue number3
    DOIs
    Publication statusPublished - 1 Sep 2017

    Fingerprint

    professional sports
    social media
    fan
    interview
    club
    Sports
    time

    Cite this

    @article{b15ffe5045c14a45b7018c7993922f87,
    title = "Managing Digital Content for a Professional Sport Team: An Interview With Bill Yole, Social Media Coordinator and Webmaster of the ACT Brumbies Super Rugby Franchise",
    abstract = "Bill Yole is the social media coordinator and webmaster for the ACT Brumbies Super Rugby team. This interview covers Yole’s role with the club, including the day-to-day social media operations at the Brumbies and how content creation is key to the engagement of fans locally and internationally. This is particularly vital to Yole’s role because of the Brumbies’ international exposure through competing in Super Rugby, which is played in seven nations, and the number of representative players in national teams alongside several of the Brumbies players’ having heritage in the Pacific Islands. Yole also discusses how he took advantage of opportunities during his studies to secure full-time employment after he completed his sports media degree at the University of Canberra.",
    keywords = "media, social media, rugby union, professional sport",
    author = "Sharpe, {Stirling William} and Thilo Kunkel and Olan Scott and Anthony Beaton",
    year = "2017",
    month = "9",
    day = "1",
    doi = "10.1123/ijsc.2017-0060",
    language = "English",
    volume = "10",
    pages = "318--324",
    journal = "International Journal of Sport Communication",
    issn = "1936-3907",
    number = "3",

    }

    Managing Digital Content for a Professional Sport Team : An Interview With Bill Yole, Social Media Coordinator and Webmaster of the ACT Brumbies Super Rugby Franchise. / Sharpe, Stirling William; Kunkel, Thilo; Scott, Olan; Beaton, Anthony.

    In: International Journal of Sport Communication, Vol. 10, No. 3, 01.09.2017, p. 318-324.

    Research output: Contribution to journalComment/debate

    TY - JOUR

    T1 - Managing Digital Content for a Professional Sport Team

    T2 - An Interview With Bill Yole, Social Media Coordinator and Webmaster of the ACT Brumbies Super Rugby Franchise

    AU - Sharpe, Stirling William

    AU - Kunkel, Thilo

    AU - Scott, Olan

    AU - Beaton, Anthony

    PY - 2017/9/1

    Y1 - 2017/9/1

    N2 - Bill Yole is the social media coordinator and webmaster for the ACT Brumbies Super Rugby team. This interview covers Yole’s role with the club, including the day-to-day social media operations at the Brumbies and how content creation is key to the engagement of fans locally and internationally. This is particularly vital to Yole’s role because of the Brumbies’ international exposure through competing in Super Rugby, which is played in seven nations, and the number of representative players in national teams alongside several of the Brumbies players’ having heritage in the Pacific Islands. Yole also discusses how he took advantage of opportunities during his studies to secure full-time employment after he completed his sports media degree at the University of Canberra.

    AB - Bill Yole is the social media coordinator and webmaster for the ACT Brumbies Super Rugby team. This interview covers Yole’s role with the club, including the day-to-day social media operations at the Brumbies and how content creation is key to the engagement of fans locally and internationally. This is particularly vital to Yole’s role because of the Brumbies’ international exposure through competing in Super Rugby, which is played in seven nations, and the number of representative players in national teams alongside several of the Brumbies players’ having heritage in the Pacific Islands. Yole also discusses how he took advantage of opportunities during his studies to secure full-time employment after he completed his sports media degree at the University of Canberra.

    KW - media

    KW - social media

    KW - rugby union

    KW - professional sport

    U2 - 10.1123/ijsc.2017-0060

    DO - 10.1123/ijsc.2017-0060

    M3 - Comment/debate

    VL - 10

    SP - 318

    EP - 324

    JO - International Journal of Sport Communication

    JF - International Journal of Sport Communication

    SN - 1936-3907

    IS - 3

    ER -