Managing Innovation Adoption

From Innovation to Implementation

Research output: Book/ReportBook

Abstract

When Innovation is considered one of the key drivers of corporate success, why do organisations struggle to implement it? Research suggests that innovations fail due to a lack of acceptance by employees; therefore an understanding of potential adopters and the factors influencing their decisions is essential. Despite much research on adoption of innovation by an organization, very little is known about its acceptance by individuals within it. Managing Innovation Adoption is about managing technological innovation implementation at work in an effective way by presenting a new theoretical framework. Based on the theory of reasoned action (TRA), the technology acceptance model (TAM) and other conceptual frameworks, Dr Talukder’s enhanced model combines factors from existing and original models to create a coherent new model. The data collected proves that it can be used to assist a broader understanding of how people in an organization adopt and use innovations. As well as contributing to academic knowledge, the author’s discoveries have practical implications for organizations, managers, administrators and employees.
Original languageEnglish
Place of PublicationLondon, England
PublisherGower
Number of pages235
Edition1
ISBN (Electronic)9781315593609
ISBN (Print)9781472413352
DOIs
Publication statusPublished - 2014

Fingerprint

Innovation adoption
Managing innovation
Innovation
Acceptance
Employees
Innovation implementation
Theoretical framework
Technological innovation
Conceptual framework
Adoption of innovations
Theory of reasoned action
Influencing factors
Factors
Technology acceptance model
Managers

Cite this

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Managing Innovation Adoption : From Innovation to Implementation. / TALUKDER, Majharul.

1 ed. London, England : Gower, 2014. 235 p.

Research output: Book/ReportBook

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