TY - JOUR
T1 - Managing Social Media Content during a Global Crisis
T2 - Interview with Ben Read, Social Media Manager at World in Motion
AU - Mountifield, Charles
AU - Sharpe, Stirling
PY - 2020/9
Y1 - 2020/9
N2 - In 2020, nations around the world quickly became engulfed in a crisis with the announcement that the COVID-19 virus had mushroomed to the point that it had become a pandemic. Subsequent to national government attempts to curtail the spread of the virus, there was an immediate impact on the sport industry. For sporting organizations, there was a cessation of competition and a lockdown for all those in the industry. In the absence of live sport, social media producers have been required to think outside of their normal content avenues to create posts that will engage their followers. Sport agency World in Motion—active in soccer, rugby, golf, boxing, and cricket—is an avid user of social media by way of engaging with clients and sports fans alike. As a result of the COVID-19 crisis, there have been significant changes to the focus of the company’s social media output.
AB - In 2020, nations around the world quickly became engulfed in a crisis with the announcement that the COVID-19 virus had mushroomed to the point that it had become a pandemic. Subsequent to national government attempts to curtail the spread of the virus, there was an immediate impact on the sport industry. For sporting organizations, there was a cessation of competition and a lockdown for all those in the industry. In the absence of live sport, social media producers have been required to think outside of their normal content avenues to create posts that will engage their followers. Sport agency World in Motion—active in soccer, rugby, golf, boxing, and cricket—is an avid user of social media by way of engaging with clients and sports fans alike. As a result of the COVID-19 crisis, there have been significant changes to the focus of the company’s social media output.
UR - http://www.scopus.com/inward/record.url?scp=85091488444&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/7db9b443-c23f-32c6-b5bc-7a4aa521b267/
U2 - 10.1123/ijsc.2020-0211
DO - 10.1123/ijsc.2020-0211
M3 - Article
AN - SCOPUS:85091488444
SN - 1936-3915
VL - 13
SP - 300
EP - 306
JO - International Journal of Sport Communication
JF - International Journal of Sport Communication
IS - 3
ER -