Marketing and Branding Implications of a Corporate Service Program: The Case of Women's Group Mentoring

Raechel Johns (nee Hughes), Justine McNamara

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)74-88
Number of pages15
JournalInternational Journal of Evidence Based Coaching and Mentoring
Volume10
Issue number1
Publication statusPublished - 2012

Cite this

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title = "Marketing and Branding Implications of a Corporate Service Program: The Case of Women's Group Mentoring",
keywords = "Branding, Metnoring, Higher Education",
author = "{Johns (nee Hughes)}, Raechel and Justine McNamara",
year = "2012",
language = "English",
volume = "10",
pages = "74--88",
journal = "International Journal of Evidence Based Coaching and Mentoring",
issn = "1741-8305",
number = "1",

}

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T1 - Marketing and Branding Implications of a Corporate Service Program: The Case of Women's Group Mentoring

AU - Johns (nee Hughes), Raechel

AU - McNamara, Justine

PY - 2012

Y1 - 2012

KW - Branding

KW - Metnoring

KW - Higher Education

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SP - 74

EP - 88

JO - International Journal of Evidence Based Coaching and Mentoring

JF - International Journal of Evidence Based Coaching and Mentoring

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