Marketing and Branding Implications of a Corporate Service Program: The Case of Women's Group Mentoring

Raechel Johns (nee Hughes), Justine McNamara, Zoe Moses

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	74-88
Number of pages	15
Journal	International Journal of Evidence Based Coaching and Mentoring
Volume	10
Issue number	1
Publication status	Published - 2012

Cite this

@article{8982cdd25b124b68bb8a60ca90efe223,

title = "Marketing and Branding Implications of a Corporate Service Program: The Case of Women's Group Mentoring",

keywords = "Branding, Metnoring, Higher Education",

author = "{Johns (nee Hughes)}, Raechel and Justine McNamara and Zoe Moses",

year = "2012",

language = "English",

volume = "10",

pages = "74--88",

journal = "International Journal of Evidence Based Coaching and Mentoring",

issn = "1741-8305",

number = "1",

}

TY - JOUR

T1 - Marketing and Branding Implications of a Corporate Service Program: The Case of Women's Group Mentoring

AU - Johns (nee Hughes), Raechel

AU - McNamara, Justine

AU - Moses, Zoe

PY - 2012

Y1 - 2012

KW - Branding

KW - Metnoring

KW - Higher Education

M3 - Article

SN - 1741-8305

VL - 10

SP - 74

EP - 88

JO - International Journal of Evidence Based Coaching and Mentoring

JF - International Journal of Evidence Based Coaching and Mentoring

IS - 1

ER -