Marketing and the law: Defending single color trademarks

Byron Keating, Tim Coltman

Research output: Contribution to journalArticle

7 Citations (Scopus)
Original languageEnglish
Pages (from-to)375-380
Number of pages6
JournalJournal of the Academy of Marketing Science
Volume37
Issue number3
DOIs
Publication statusPublished - 2009
Externally publishedYes

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