| Original language | English |
|---|---|
| Pages (from-to) | 375-380 |
| Number of pages | 6 |
| Journal | Journal of the Academy of Marketing Science |
| Volume | 37 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2009 |
| Externally published | Yes |
Cite this
Keating, B., & Coltman, T. (2009). Marketing and the law: Defending single color trademarks. Journal of the Academy of Marketing Science, 37(3), 375-380. https://doi.org/10.1007/s11747-009-0159-8
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title = "Marketing and the law: Defending single color trademarks",
author = "Byron Keating and Tim Coltman",
year = "2009",
doi = "10.1007/s11747-009-0159-8",
language = "English",
volume = "37",
pages = "375--380",
journal = "Journal of the Academy of Marketing Science",
issn = "0092-0703",
publisher = "Springer",
number = "3",
}
Keating, B & Coltman, T 2009, 'Marketing and the law: Defending single color trademarks', Journal of the Academy of Marketing Science, vol. 37, no. 3, pp. 375-380. https://doi.org/10.1007/s11747-009-0159-8
Marketing and the law: Defending single color trademarks. / Keating, Byron; Coltman, Tim.
In: Journal of the Academy of Marketing Science, Vol. 37, No. 3, 2009, p. 375-380.Research output: Contribution to journal › Article
TY - JOUR
T1 - Marketing and the law: Defending single color trademarks
AU - Keating, Byron
AU - Coltman, Tim
PY - 2009
Y1 - 2009
U2 - 10.1007/s11747-009-0159-8
DO - 10.1007/s11747-009-0159-8
M3 - Article
VL - 37
SP - 375
EP - 380
JO - Journal of the Academy of Marketing Science
JF - Journal of the Academy of Marketing Science
SN - 0092-0703
IS - 3
ER -
Keating B, Coltman T. Marketing and the law: Defending single color trademarks. Journal of the Academy of Marketing Science. 2009;37(3):375-380. https://doi.org/10.1007/s11747-009-0159-8