Marketing and the law: Defending single color trademarks

Byron Keating, Tim Coltman

Research output: Contribution to journalArticle

7 Citations (Scopus)
Original languageEnglish
Pages (from-to)375-380
Number of pages6
JournalJournal of the Academy of Marketing Science
Volume37
Issue number3
DOIs
Publication statusPublished - 2009
Externally publishedYes

Cite this

Keating, Byron ; Coltman, Tim. / Marketing and the law: Defending single color trademarks. In: Journal of the Academy of Marketing Science. 2009 ; Vol. 37, No. 3. pp. 375-380.
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Marketing and the law: Defending single color trademarks. / Keating, Byron; Coltman, Tim.

In: Journal of the Academy of Marketing Science, Vol. 37, No. 3, 2009, p. 375-380.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Marketing and the law: Defending single color trademarks

AU - Keating, Byron

AU - Coltman, Tim

PY - 2009

Y1 - 2009

U2 - 10.1007/s11747-009-0159-8

DO - 10.1007/s11747-009-0159-8

M3 - Article

VL - 37

SP - 375

EP - 380

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

SN - 0092-0703

IS - 3

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