Marketing and the law: Defending single color trademarks

Byron Keating, Tim Coltman

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	375-380
Number of pages	6
Journal	Journal of the Academy of Marketing Science
Volume	37
Issue number	3
DOIs	https://doi.org/10.1007/s11747-009-0159-8
Publication status	Published - 2009
Externally published	Yes

Access to Document

@article{4f591a3bed6a410cb244d974ea96adf9,

title = "Marketing and the law: Defending single color trademarks",

author = "Byron Keating and Tim Coltman",

year = "2009",

doi = "10.1007/s11747-009-0159-8",

language = "English",

volume = "37",

pages = "375--380",

journal = "Journal of the Academy of Marketing Science",

issn = "0092-0703",

publisher = "Springer",

number = "3",

}