Marketing Dynamics In The Australian Private Hospital Industry

Bruce Perrott, Raechel Johns

Research output: A Conference proceeding or a Chapter in BookConference contribution

Abstract

This is the first stage of a project designed to better understand the business and marketing dynamics of the private hospital industry in Australia. This stage will use a strategy framework to analyse the main forces at play in the industry. It will attempt to make an objective assessment of the operating environment for industry members. Data for this first stage will be taken mainly from a range of secondary sources. The paper will discuss the industry, and will conclude with future research streams, primarily from a services marketing perspective.
Original languageEnglish
Title of host publicationANZMAC 2005 Conference Proceedings
EditorsDr Sharon Purchase
Place of PublicationPerth
PublisherANZMAC
Pages94-99
Number of pages6
ISBN (Print)0-646-45546-X
Publication statusPublished - 2005
EventANZMAC 2005 Conference, Broadening the Boundaries - Fremantle, Australia
Duration: 5 Dec 20057 Dec 2005

Conference

ConferenceANZMAC 2005 Conference, Broadening the Boundaries
CountryAustralia
CityFremantle
Period5/12/057/12/05

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Perrott, B., & Johns, R. (2005). Marketing Dynamics In The Australian Private Hospital Industry. In D. S. Purchase (Ed.), ANZMAC 2005 Conference Proceedings (pp. 94-99). Perth: ANZMAC.