Marketing Dynamics In The Australian Private Hospital Industry

Bruce Perrott, Raechel Johns

    Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review


    This is the first stage of a project designed to better understand the business and marketing dynamics of the private hospital industry in Australia. This stage will use a strategy framework to analyse the main forces at play in the industry. It will attempt to make an objective assessment of the operating environment for industry members. Data for this first stage will be taken mainly from a range of secondary sources. The paper will discuss the industry, and will conclude with future research streams, primarily from a services marketing perspective.
    Original languageEnglish
    Title of host publicationANZMAC 2005 Conference Proceedings
    EditorsDr Sharon Purchase
    Place of PublicationPerth
    Number of pages6
    ISBN (Print)0-646-45546-X
    Publication statusPublished - 2005
    EventANZMAC 2005 Conference, Broadening the Boundaries - Fremantle, Australia
    Duration: 5 Dec 20057 Dec 2005


    ConferenceANZMAC 2005 Conference, Broadening the Boundaries


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