Marketing Dynamics In The Australian Private Hospital Industry

Bruce Perrott; Raechel Johns

Marketing Dynamics In The Australian Private Hospital Industry

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

Abstract

This is the first stage of a project designed to better understand the business and marketing dynamics of the private hospital industry in Australia. This stage will use a strategy framework to analyse the main forces at play in the industry. It will attempt to make an objective assessment of the operating environment for industry members. Data for this first stage will be taken mainly from a range of secondary sources. The paper will discuss the industry, and will conclude with future research streams, primarily from a services marketing perspective.

Original language	English
Title of host publication	ANZMAC 2005 Conference Proceedings
Editors	Dr Sharon Purchase
Place of Publication	Perth
Publisher	ANZMAC
Pages	94-99
Number of pages	6
ISBN (Print)	0-646-45546-X
Publication status	Published - 2005
Event	ANZMAC 2005 Conference, Broadening the Boundaries - Fremantle, Australia Duration: 5 Dec 2005 → 7 Dec 2005

Conference

Conference	ANZMAC 2005 Conference, Broadening the Boundaries
Country/Territory	Australia
City	Fremantle
Period	5/12/05 → 7/12/05

Access to Document

http://pandora.nla.gov.au/pan/25410/20060410-0000/smib.vuw.ac.nz_8081/WWW/ANZMAC2005/cd-site/pdfs/7-Business-Interaction-Rel/7-Perrott.pdf

Cite this

@inproceedings{a213266b2e3543229084d307314a4b7a,

title = "Marketing Dynamics In The Australian Private Hospital Industry",

abstract = "This is the first stage of a project designed to better understand the business and marketing dynamics of the private hospital industry in Australia. This stage will use a strategy framework to analyse the main forces at play in the industry. It will attempt to make an objective assessment of the operating environment for industry members. Data for this first stage will be taken mainly from a range of secondary sources. The paper will discuss the industry, and will conclude with future research streams, primarily from a services marketing perspective.",

author = "Bruce Perrott and Raechel Johns",

year = "2005",

language = "English",

isbn = "0-646-45546-X",

pages = "94--99",

editor = "Purchase, {Dr Sharon}",

booktitle = "ANZMAC 2005 Conference Proceedings",

publisher = "ANZMAC",

note = "ANZMAC 2005 Conference, Broadening the Boundaries ; Conference date: 05-12-2005 Through 07-12-2005",

}

Perrott, B & Johns, R 2005, Marketing Dynamics In The Australian Private Hospital Industry. in DS Purchase (ed.), ANZMAC 2005 Conference Proceedings. ANZMAC, Perth, pp. 94-99, ANZMAC 2005 Conference, Broadening the Boundaries, Fremantle, Australia, 5/12/05. <http://pandora.nla.gov.au/pan/25410/20060410-0000/smib.vuw.ac.nz_8081/WWW/ANZMAC2005/cd-site/pdfs/7-Business-Interaction-Rel/7-Perrott.pdf>

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T1 - Marketing Dynamics In The Australian Private Hospital Industry

AU - Perrott, Bruce

AU - Johns, Raechel

PY - 2005

Y1 - 2005

N2 - This is the first stage of a project designed to better understand the business and marketing dynamics of the private hospital industry in Australia. This stage will use a strategy framework to analyse the main forces at play in the industry. It will attempt to make an objective assessment of the operating environment for industry members. Data for this first stage will be taken mainly from a range of secondary sources. The paper will discuss the industry, and will conclude with future research streams, primarily from a services marketing perspective.

AB - This is the first stage of a project designed to better understand the business and marketing dynamics of the private hospital industry in Australia. This stage will use a strategy framework to analyse the main forces at play in the industry. It will attempt to make an objective assessment of the operating environment for industry members. Data for this first stage will be taken mainly from a range of secondary sources. The paper will discuss the industry, and will conclude with future research streams, primarily from a services marketing perspective.

M3 - Conference contribution

SN - 0-646-45546-X

SP - 94

EP - 99

BT - ANZMAC 2005 Conference Proceedings

A2 - Purchase, Dr Sharon

PB - ANZMAC

CY - Perth

T2 - ANZMAC 2005 Conference, Broadening the Boundaries

Y2 - 5 December 2005 through 7 December 2005

ER -

Marketing Dynamics In The Australian Private Hospital Industry

Abstract

Conference

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