Marketing fresh produce: Buyer defined choice menthods and product attributes

David Pearson

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

Original language	English
Title of host publication	International Food Marketing Conference
Editors	J Stanton, M Lang
Place of Publication	Philadelphia Pennsylvania, USA
Publisher	Institute of Food Products Marketing
Pages	62-78
Number of pages	17
Volume	1
ISBN (Print)	9780985608002
Publication status	Published - 2012
Event	International Food Marketing Research Symposium 2012 - Philadelphia, United States Duration: 21 Jul 2012 → 22 Jul 2012

Conference	International Food Marketing Research Symposium 2012
Country/Territory	United States
City	Philadelphia
Period	21/07/12 → 22/07/12

Cite this

@inproceedings{42b20b96719749a7818c4d99a6c55c7a,

title = "Marketing fresh produce: Buyer defined choice menthods and product attributes",

keywords = "communication, marketing, food",

author = "David Pearson",

year = "2012",

language = "English",

isbn = "9780985608002",

volume = "1",

pages = "62--78",

editor = "J Stanton and M Lang",

booktitle = "International Food Marketing Conference",

publisher = "Institute of Food Products Marketing",

note = "International Food Marketing Research Symposium 2012 ; Conference date: 21-07-2012 Through 22-07-2012",

}

TY - GEN

T1 - Marketing fresh produce: Buyer defined choice menthods and product attributes

AU - Pearson, David

PY - 2012

Y1 - 2012

KW - communication

KW - marketing

KW - food

M3 - Conference contribution

SN - 9780985608002

VL - 1

SP - 62

EP - 78

BT - International Food Marketing Conference

A2 - Stanton, J

A2 - Lang, M

PB - Institute of Food Products Marketing

CY - Philadelphia Pennsylvania, USA

T2 - International Food Marketing Research Symposium 2012

Y2 - 21 July 2012 through 22 July 2012

ER -