Marketing fresh produce: Buyer defined choice menthods and product attributes

David Pearson

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationInternational Food Marketing Conference
EditorsJ Stanton, M Lang
Place of PublicationPhiladelphia Pennsylvania, USA
PublisherInstitute of Food Products Marketing
Pages62-78
Number of pages17
Volume1
ISBN (Print)9780985608002
Publication statusPublished - 2012
EventInternational Food Marketing Research Symposium 2012 - Philadelphia, United States
Duration: 21 Jul 201222 Jul 2012

Conference

ConferenceInternational Food Marketing Research Symposium 2012
CountryUnited States
CityPhiladelphia
Period21/07/1222/07/12

Cite this

Pearson, D. (2012). Marketing fresh produce: Buyer defined choice menthods and product attributes. In J. Stanton, & M. Lang (Eds.), International Food Marketing Conference (Vol. 1, pp. 62-78). Philadelphia Pennsylvania, USA: Institute of Food Products Marketing.
Pearson, David. / Marketing fresh produce: Buyer defined choice menthods and product attributes. International Food Marketing Conference. editor / J Stanton ; M Lang. Vol. 1 Philadelphia Pennsylvania, USA : Institute of Food Products Marketing, 2012. pp. 62-78
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Pearson, D 2012, Marketing fresh produce: Buyer defined choice menthods and product attributes. in J Stanton & M Lang (eds), International Food Marketing Conference. vol. 1, Institute of Food Products Marketing, Philadelphia Pennsylvania, USA, pp. 62-78, International Food Marketing Research Symposium 2012, Philadelphia, United States, 21/07/12.

Marketing fresh produce: Buyer defined choice menthods and product attributes. / Pearson, David.

International Food Marketing Conference. ed. / J Stanton; M Lang. Vol. 1 Philadelphia Pennsylvania, USA : Institute of Food Products Marketing, 2012. p. 62-78.

Research output: A Conference proceeding or a Chapter in BookConference contribution

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AU - Pearson, David

PY - 2012

Y1 - 2012

KW - communication

KW - marketing

KW - food

M3 - Conference contribution

SN - 9780985608002

VL - 1

SP - 62

EP - 78

BT - International Food Marketing Conference

A2 - Stanton, J

A2 - Lang, M

PB - Institute of Food Products Marketing

CY - Philadelphia Pennsylvania, USA

ER -

Pearson D. Marketing fresh produce: Buyer defined choice menthods and product attributes. In Stanton J, Lang M, editors, International Food Marketing Conference. Vol. 1. Philadelphia Pennsylvania, USA: Institute of Food Products Marketing. 2012. p. 62-78