Marketing fresh produce: Buyer defined choice menthods and product attributes

David Pearson

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationInternational Food Marketing Conference
EditorsJ Stanton, M Lang
Place of PublicationPhiladelphia Pennsylvania, USA
PublisherInstitute of Food Products Marketing
Pages62-78
Number of pages17
Volume1
ISBN (Print)9780985608002
Publication statusPublished - 2012
EventInternational Food Marketing Research Symposium 2012 - Philadelphia, United States
Duration: 21 Jul 201222 Jul 2012

Conference

ConferenceInternational Food Marketing Research Symposium 2012
CountryUnited States
CityPhiladelphia
Period21/07/1222/07/12

Cite this

Pearson, D. (2012). Marketing fresh produce: Buyer defined choice menthods and product attributes. In J. Stanton, & M. Lang (Eds.), International Food Marketing Conference (Vol. 1, pp. 62-78). Philadelphia Pennsylvania, USA: Institute of Food Products Marketing.