Marketing fresh produce: Buyer defined choice menthods and product attributes

David Pearson

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    Original languageEnglish
    Title of host publicationInternational Food Marketing Conference
    EditorsJ Stanton, M Lang
    Place of PublicationPhiladelphia Pennsylvania, USA
    PublisherInstitute of Food Products Marketing
    Pages62-78
    Number of pages17
    Volume1
    ISBN (Print)9780985608002
    Publication statusPublished - 2012
    EventInternational Food Marketing Research Symposium 2012 - Philadelphia, United States
    Duration: 21 Jul 201222 Jul 2012

    Conference

    ConferenceInternational Food Marketing Research Symposium 2012
    CountryUnited States
    CityPhiladelphia
    Period21/07/1222/07/12

    Cite this

    Pearson, D. (2012). Marketing fresh produce: Buyer defined choice menthods and product attributes. In J. Stanton, & M. Lang (Eds.), International Food Marketing Conference (Vol. 1, pp. 62-78). Philadelphia Pennsylvania, USA: Institute of Food Products Marketing.
    Pearson, David. / Marketing fresh produce: Buyer defined choice menthods and product attributes. International Food Marketing Conference. editor / J Stanton ; M Lang. Vol. 1 Philadelphia Pennsylvania, USA : Institute of Food Products Marketing, 2012. pp. 62-78
    @inproceedings{42b20b96719749a7818c4d99a6c55c7a,
    title = "Marketing fresh produce: Buyer defined choice menthods and product attributes",
    keywords = "communication, marketing, food",
    author = "David Pearson",
    year = "2012",
    language = "English",
    isbn = "9780985608002",
    volume = "1",
    pages = "62--78",
    editor = "J Stanton and M Lang",
    booktitle = "International Food Marketing Conference",
    publisher = "Institute of Food Products Marketing",

    }

    Pearson, D 2012, Marketing fresh produce: Buyer defined choice menthods and product attributes. in J Stanton & M Lang (eds), International Food Marketing Conference. vol. 1, Institute of Food Products Marketing, Philadelphia Pennsylvania, USA, pp. 62-78, International Food Marketing Research Symposium 2012, Philadelphia, United States, 21/07/12.

    Marketing fresh produce: Buyer defined choice menthods and product attributes. / Pearson, David.

    International Food Marketing Conference. ed. / J Stanton; M Lang. Vol. 1 Philadelphia Pennsylvania, USA : Institute of Food Products Marketing, 2012. p. 62-78.

    Research output: A Conference proceeding or a Chapter in BookConference contribution

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    T1 - Marketing fresh produce: Buyer defined choice menthods and product attributes

    AU - Pearson, David

    PY - 2012

    Y1 - 2012

    KW - communication

    KW - marketing

    KW - food

    M3 - Conference contribution

    SN - 9780985608002

    VL - 1

    SP - 62

    EP - 78

    BT - International Food Marketing Conference

    A2 - Stanton, J

    A2 - Lang, M

    PB - Institute of Food Products Marketing

    CY - Philadelphia Pennsylvania, USA

    ER -

    Pearson D. Marketing fresh produce: Buyer defined choice menthods and product attributes. In Stanton J, Lang M, editors, International Food Marketing Conference. Vol. 1. Philadelphia Pennsylvania, USA: Institute of Food Products Marketing. 2012. p. 62-78