Measuring the motives of sport event attendance: Bridging the academic-practitioner divide to understanding behavior

Daniel Funk, Anthony BEATON, Kevin Filo, Mark Pritchard

    Research output: Contribution to journalArticle

    Abstract

    The ability to draw attendees to performances is vital to the success of a sport organization. As a result, sport managers and academics attempt to investigate motivations that drive decisions to attend events. In order to make predictions, academic demands have lead to the proliferation of instruments and constructs to capture a wide variety of motives, but these tools have limited ability to explain game attendance; and practitioners demand shorter scales to increase efficiency.
    Original languageEnglish
    Pages (from-to)126-138
    Number of pages13
    JournalSport Marketing Quarterly
    Volume18
    Issue number3
    Publication statusPublished - 2009

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