Measuring the return from Australian tourism marketing expenditure

Nada Kulendran, Larry Dwyer

Research output: Contribution to journalArticle

45 Citations (Scopus)
Original languageEnglish
Pages (from-to)275-284
Number of pages10
JournalJournal of Travel Research
Volume47
Issue number3
DOIs
Publication statusPublished - 2009
Externally publishedYes

Cite this

Kulendran, Nada ; Dwyer, Larry. / Measuring the return from Australian tourism marketing expenditure. In: Journal of Travel Research. 2009 ; Vol. 47, No. 3. pp. 275-284.
@article{b7faa4cebfa34e50b4ef013c7661f2c6,
title = "Measuring the return from Australian tourism marketing expenditure",
keywords = "Asia, Australia, Cost-effectiveness analysis, Destination marketing, Dynamic modeling, Tourism demand",
author = "Nada Kulendran and Larry Dwyer",
year = "2009",
doi = "10.1177/0047287508322786",
language = "English",
volume = "47",
pages = "275--284",
journal = "Journal of Travel Research",
issn = "0047-2875",
publisher = "SAGE Publications Ltd",
number = "3",

}

Measuring the return from Australian tourism marketing expenditure. / Kulendran, Nada; Dwyer, Larry.

In: Journal of Travel Research, Vol. 47, No. 3, 2009, p. 275-284.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Measuring the return from Australian tourism marketing expenditure

AU - Kulendran, Nada

AU - Dwyer, Larry

PY - 2009

Y1 - 2009

KW - Asia

KW - Australia

KW - Cost-effectiveness analysis

KW - Destination marketing

KW - Dynamic modeling

KW - Tourism demand

U2 - 10.1177/0047287508322786

DO - 10.1177/0047287508322786

M3 - Article

VL - 47

SP - 275

EP - 284

JO - Journal of Travel Research

JF - Journal of Travel Research

SN - 0047-2875

IS - 3

ER -