Measuring the return from Australian tourism marketing expenditure

Nada Kulendran, Larry Dwyer

Research output: Contribution to journalArticle

45 Citations (Scopus)
Original languageEnglish
Pages (from-to)275-284
Number of pages10
JournalJournal of Travel Research
Volume47
Issue number3
DOIs
Publication statusPublished - 2009
Externally publishedYes

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