Measuring the return from Australian tourism marketing expenditure

Nada Kulendran, Larry Dwyer

Research output: Contribution to journal › Article › peer-review

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@article{b7faa4cebfa34e50b4ef013c7661f2c6,

title = "Measuring the return from Australian tourism marketing expenditure",

keywords = "Asia, Australia, Cost-effectiveness analysis, Destination marketing, Dynamic modeling, Tourism demand",

author = "Nada Kulendran and Larry Dwyer",

year = "2009",

doi = "10.1177/0047287508322786",

language = "English",

volume = "47",

pages = "275--284",

journal = "Journal of Travel Research",

issn = "0047-2875",

publisher = "SAGE Publications Ltd",

number = "3",

}

TY - JOUR

T1 - Measuring the return from Australian tourism marketing expenditure

AU - Kulendran, Nada

AU - Dwyer, Larry

PY - 2009

Y1 - 2009

KW - Asia

KW - Australia

KW - Cost-effectiveness analysis

KW - Destination marketing

KW - Dynamic modeling

KW - Tourism demand

U2 - 10.1177/0047287508322786

DO - 10.1177/0047287508322786

M3 - Article

SN - 0047-2875

VL - 47

SP - 275

EP - 284

JO - Journal of Travel Research

JF - Journal of Travel Research

IS - 3

ER -