Media Literacy in Australia : a Qualitative Study

This report complements a national survey that was conducted in 2020, with more than 3000 adult Australians about their media literacy needs and abilities (Notley, et al., 2021). We acknowledge that there are hard to reach groups that online surveys cannot fully represent. To address this, between January and July 2021, we carried out a series of interviews and focus group discussions with 22 participants across 17 organisations that serve communities with specific media literacy needs. The aim was to better understand the diversity of media literacy needs among Australians. We focused on four target groups: people who live in aged care facilities; people living with a disability; culturally and linguistically diverse (CALD) people (hereinafter ‘multicultural communities’ and ‘CALD’ are used interchangeably throughout the report); and Aboriginal and Torres Strait Islander people.