Media Richness, Communication Apprehension and Participation in Group Videoconferencing

John Campbell

    Research output: Contribution to journalArticle

    Abstract

    Although videoconferencing technologies perform an important function in organizational communication, many users remain apprehensive about using the medium for routine communication. The study draws on media choice theory to assess the impact of communication apprehension and participation on perceptions of task characteristics and media traits. The results demonstrate that user aversion to videoconferencing has a significant impact on perceptions of task and media. A significant interaction was also revealed between communication apprehension and user participation relating to perceptions of communication richness.
    Original languageEnglish
    Pages (from-to)87-96
    Number of pages10
    JournalJournal of Information, Information Technology, and Organizations
    Volume1
    Publication statusPublished - 2006

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    Participation
    Video conferencing
    Communication
    Media richness
    Interaction
    User participation
    Task characteristics
    Organizational communication
    Media choice
    Choice theory

    Cite this

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    abstract = "Although videoconferencing technologies perform an important function in organizational communication, many users remain apprehensive about using the medium for routine communication. The study draws on media choice theory to assess the impact of communication apprehension and participation on perceptions of task characteristics and media traits. The results demonstrate that user aversion to videoconferencing has a significant impact on perceptions of task and media. A significant interaction was also revealed between communication apprehension and user participation relating to perceptions of communication richness.",
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