This chapter aims to: • investigate how public relations professionals can best manage social media crises of high interest to mainstream media • explore the growing importance of social media as a source of news for mainstream media organisations and the consequences for public relations professionals when social media generates ‘bad news’ stories for their organisations • examine journalists’ news values and news routines and the importance of understanding how they can deepen or dissolve a social media crisis • outline strategies to deal with a social media crisis and engage effectively with mainstream media.
|Title of host publication||Crisis Communication in a Digital World|
|Editors||Mark Sheehan, Deirdre Quinn-Allan|
|Place of Publication||Australia|
|Publisher||Cambridge University Press|
|Number of pages||13|
|Publication status||Published - 1 Jan 2019|