Media targets: When a spark in social media develops into a mainstream media firestorm

Kristy Hess, Lisa Waller

Research output: A Conference proceeding or a Chapter in BookOther chapter contributionpeer-review

Abstract

This chapter aims to: • investigate how public relations professionals can best manage social media crises of high interest to mainstream media • explore the growing importance of social media as a source of news for mainstream media organisations and the consequences for public relations professionals when social media generates ‘bad news’ stories for their organisations • examine journalists’ news values and news routines and the importance of understanding how they can deepen or dissolve a social media crisis • outline strategies to deal with a social media crisis and engage effectively with mainstream media.

Original languageEnglish
Title of host publicationCrisis Communication in a Digital World
EditorsMark Sheehan, Deirdre Quinn-Allan
Place of PublicationAustralia
PublisherCambridge University Press
Chapter7
Pages94-106
Number of pages13
ISBN (Electronic)9781107297852
ISBN (Print)9781107678231
DOIs
Publication statusPublished - 1 Jan 2019
Externally publishedYes

Fingerprint

Dive into the research topics of 'Media targets: When a spark in social media develops into a mainstream media firestorm'. Together they form a unique fingerprint.

Cite this