Meeting Stakeholder Needs: A Study Of Marketing Courses

Andrew Hughes, Mike Kend, Raechel Johns

Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review


This study investigates whether or not marketing courses are meeting the needs of
stakeholders – primarily students and potential employers, as well as accreditation bodies.
This is the first stage in an ongoing study, investigating both Marketing and Accounting
courses. Both discliplines were investigated because they both offer large foundation units
that often feed into other courses, regardless of whether or not students choose to do further
marketing and accounting study. Furthermore, accounting graduates require accreditation,
while marketing graduates do not at this stage. This paper focuses primarily on Marketing
courses, and contributes to an ongoing disucssion. In order to develop implications for
teaching practice, qualitative interviews were carried out and analysed, developing
recommendations for educators.
Original languageEnglish
Title of host publicationANZMAC 2005 Conference Proceedings
EditorsDr Sharon Purchase
Place of PublicationPerth
Number of pages7
ISBN (Print)0-646-45546-X
Publication statusPublished - 2005
EventANZMAC 2005 Conference, Broadening the Boundaries - Fremantle, Australia
Duration: 5 Dec 20057 Dec 2005


ConferenceANZMAC 2005 Conference, Broadening the Boundaries


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