Meeting Stakeholder Needs: A Study Of Marketing Courses

Andrew Hughes, Mike Kend, Raechel Johns

    Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review


    This study investigates whether or not marketing courses are meeting the needs of
    stakeholders – primarily students and potential employers, as well as accreditation bodies.
    This is the first stage in an ongoing study, investigating both Marketing and Accounting
    courses. Both discliplines were investigated because they both offer large foundation units
    that often feed into other courses, regardless of whether or not students choose to do further
    marketing and accounting study. Furthermore, accounting graduates require accreditation,
    while marketing graduates do not at this stage. This paper focuses primarily on Marketing
    courses, and contributes to an ongoing disucssion. In order to develop implications for
    teaching practice, qualitative interviews were carried out and analysed, developing
    recommendations for educators.
    Original languageEnglish
    Title of host publicationANZMAC 2005 Conference Proceedings
    EditorsDr Sharon Purchase
    Place of PublicationPerth
    Number of pages7
    ISBN (Print)0-646-45546-X
    Publication statusPublished - 2005
    EventANZMAC 2005 Conference, Broadening the Boundaries - Fremantle, Australia
    Duration: 5 Dec 20057 Dec 2005


    ConferenceANZMAC 2005 Conference, Broadening the Boundaries


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