Mixed Methods: Combining Expert Interviews, Cross-Impact Analysis and Scenario Development

Matthias Muskat, Deborah Blackman, Birgit Muskat

    Research output: Contribution to journalArticle

    10 Citations (Scopus)

    Abstract

    The article depicts a mixed methodology case which uses a qualitative-quantitative-qualitative approach. The research described used qualitative work with expert interviews for data collection, a quantitative analysis of the interviews and then a qualitative method of final scenario development for analysing and presenting the results. The case is offered to demonstrate that the introduction of the quantitative step of a cross-impact-analysis, which gives a mixed methodology, was beneficial for the overall research leading to surprising results that could not have been achieved with only a qualitative approach. Having a quantitative analysis step in-between, which demonstrated the most frequent and consistent results out of a wide range of overall possibilities, helped reduce researcher bias, thereby increasing the credibility of the findings. The paper concludes that judiciously used mixed methodology in general, and this approach in particular, will give researchers using qualitative data collection a much stronger foundation in terms of the analysis and display of data.
    Original languageEnglish
    Pages (from-to)9-21
    Number of pages13
    JournalElectronic Journal of Business Research Methods
    Volume10
    Issue number1
    Publication statusPublished - 2012

    Fingerprint

    Mixed methods
    Scenarios
    Methodology
    Impact analysis
    Quantitative analysis
    Qualitative approaches
    Data collection
    Credibility
    Qualitative methods
    Qualitative data

    Cite this

    Muskat, Matthias ; Blackman, Deborah ; Muskat, Birgit. / Mixed Methods: Combining Expert Interviews, Cross-Impact Analysis and Scenario Development. In: Electronic Journal of Business Research Methods. 2012 ; Vol. 10, No. 1. pp. 9-21.
    @article{12fee9511e04407b9c32ef6a1124fcc9,
    title = "Mixed Methods: Combining Expert Interviews, Cross-Impact Analysis and Scenario Development",
    abstract = "The article depicts a mixed methodology case which uses a qualitative-quantitative-qualitative approach. The research described used qualitative work with expert interviews for data collection, a quantitative analysis of the interviews and then a qualitative method of final scenario development for analysing and presenting the results. The case is offered to demonstrate that the introduction of the quantitative step of a cross-impact-analysis, which gives a mixed methodology, was beneficial for the overall research leading to surprising results that could not have been achieved with only a qualitative approach. Having a quantitative analysis step in-between, which demonstrated the most frequent and consistent results out of a wide range of overall possibilities, helped reduce researcher bias, thereby increasing the credibility of the findings. The paper concludes that judiciously used mixed methodology in general, and this approach in particular, will give researchers using qualitative data collection a much stronger foundation in terms of the analysis and display of data.",
    keywords = "research methods, mixed methods, expert interviews, cross-impact analysis, scenario building",
    author = "Matthias Muskat and Deborah Blackman and Birgit Muskat",
    year = "2012",
    language = "English",
    volume = "10",
    pages = "9--21",
    journal = "Electronic Journal of Business Research Methods",
    issn = "1477-7029",
    publisher = "Academic Publishing Limited",
    number = "1",

    }

    Mixed Methods: Combining Expert Interviews, Cross-Impact Analysis and Scenario Development. / Muskat, Matthias; Blackman, Deborah; Muskat, Birgit.

    In: Electronic Journal of Business Research Methods, Vol. 10, No. 1, 2012, p. 9-21.

    Research output: Contribution to journalArticle

    TY - JOUR

    T1 - Mixed Methods: Combining Expert Interviews, Cross-Impact Analysis and Scenario Development

    AU - Muskat, Matthias

    AU - Blackman, Deborah

    AU - Muskat, Birgit

    PY - 2012

    Y1 - 2012

    N2 - The article depicts a mixed methodology case which uses a qualitative-quantitative-qualitative approach. The research described used qualitative work with expert interviews for data collection, a quantitative analysis of the interviews and then a qualitative method of final scenario development for analysing and presenting the results. The case is offered to demonstrate that the introduction of the quantitative step of a cross-impact-analysis, which gives a mixed methodology, was beneficial for the overall research leading to surprising results that could not have been achieved with only a qualitative approach. Having a quantitative analysis step in-between, which demonstrated the most frequent and consistent results out of a wide range of overall possibilities, helped reduce researcher bias, thereby increasing the credibility of the findings. The paper concludes that judiciously used mixed methodology in general, and this approach in particular, will give researchers using qualitative data collection a much stronger foundation in terms of the analysis and display of data.

    AB - The article depicts a mixed methodology case which uses a qualitative-quantitative-qualitative approach. The research described used qualitative work with expert interviews for data collection, a quantitative analysis of the interviews and then a qualitative method of final scenario development for analysing and presenting the results. The case is offered to demonstrate that the introduction of the quantitative step of a cross-impact-analysis, which gives a mixed methodology, was beneficial for the overall research leading to surprising results that could not have been achieved with only a qualitative approach. Having a quantitative analysis step in-between, which demonstrated the most frequent and consistent results out of a wide range of overall possibilities, helped reduce researcher bias, thereby increasing the credibility of the findings. The paper concludes that judiciously used mixed methodology in general, and this approach in particular, will give researchers using qualitative data collection a much stronger foundation in terms of the analysis and display of data.

    KW - research methods

    KW - mixed methods

    KW - expert interviews

    KW - cross-impact analysis

    KW - scenario building

    M3 - Article

    VL - 10

    SP - 9

    EP - 21

    JO - Electronic Journal of Business Research Methods

    JF - Electronic Journal of Business Research Methods

    SN - 1477-7029

    IS - 1

    ER -