Mobile ethnography as an emerging research method

Matthias MUSKAT, Birgit MUSKAT, Anita Zehrer, Raechel JOHNS

Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review


This developmental paper from the Research Methodology track of BAM 2013 presents mobile ethnography as an emerging research method in management studies. The study aims to explore the current use of mobile ethnography within separate research fields of management in order to develop a model of application of mobile ethnography. Initial findings suggest that mobile ethnography is an emerging area of research combining developments in health management, retail service experience and visitor service experience towards a more frequent use of mobile ethnography as a research method in management. A case study shows mobile ethnography as applied to examine the service quality experience at the National Museum of Australia in Canberra.
Original languageEnglish
Title of host publicationBritish Academy of Management Conference Proceedings 2013
Place of PublicationUK
PublisherBritish Academy of Management
Number of pages7
Publication statusPublished - 2013
EventManaging to Make a Difference: British Academy of Management - Liverpool, Liverpool, United Kingdom
Duration: 10 Sept 201312 Sept 2013


ConferenceManaging to Make a Difference
Abbreviated titleBAM 2013
Country/TerritoryUnited Kingdom


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