Abstract
This developmental paper from the Research Methodology track of BAM 2013 presents mobile ethnography as an emerging research method in management studies. The study aims to explore the current use of mobile ethnography within separate research fields of management in order to develop a model of application of mobile ethnography. Initial findings suggest that mobile ethnography is an emerging area of research combining developments in health management, retail service experience and visitor service experience towards a more frequent use of mobile ethnography as a research method in management. A case study shows mobile ethnography as applied to examine the service quality experience at the National Museum of Australia in Canberra.
| Original language | English |
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| Title of host publication | British Academy of Management Conference Proceedings 2013 |
| Place of Publication | UK |
| Publisher | British Academy of Management |
| Pages | 1-7 |
| Number of pages | 7 |
| Publication status | Published - 2013 |
| Event | Managing to Make a Difference: British Academy of Management - Liverpool, Liverpool, United Kingdom Duration: 10 Sept 2013 → 12 Sept 2013 |
Conference
| Conference | Managing to Make a Difference |
|---|---|
| Abbreviated title | BAM 2013 |
| Country/Territory | United Kingdom |
| City | Liverpool |
| Period | 10/09/13 → 12/09/13 |