Mobile learning adoption for tourism education in a developing country

Johra FATIMA, Parviz Ghandforoush, Mahmood Khan, Rita Mascio

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

Since developing countries are gradually introducing mobile-based tourism education, it is a growing demand to understand the students’ intention to adopt mobile learning. The study used partial least squares-based structural equation modelling to analyse survey data from 176 questionnaires at three tourism education institutes in Bangladesh. The study contributes to the theory of planned behaviour by examining the antecedent impact of innovativeness and moderating effect of self-efficacy. Results confirmed innovativeness as a significant antecedent on the attitude–intention relationship; however, the moderating effect of self-efficacy has not been supported. The study has marketing implications for tourism education institutes and government bodies
Original languageEnglish
Pages (from-to)420-427
Number of pages8
JournalCurrrent Issues in Tourism
Volume22
Issue number4
DOIs
Publication statusPublished - 25 Feb 2019

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tourism
learning
developing world
Tourism
developing country
education
self-efficacy
Bangladesh
marketing
student
questionnaire
demand
modeling
Developing countries
Tourism education
effect
Self-efficacy
Moderating effect
Innovativeness
Theory of planned behavior

Cite this

FATIMA, Johra ; Ghandforoush, Parviz ; Khan, Mahmood ; Mascio, Rita. / Mobile learning adoption for tourism education in a developing country. In: Currrent Issues in Tourism. 2019 ; Vol. 22, No. 4. pp. 420-427.
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Mobile learning adoption for tourism education in a developing country. / FATIMA, Johra; Ghandforoush, Parviz; Khan, Mahmood; Mascio, Rita.

In: Currrent Issues in Tourism, Vol. 22, No. 4, 25.02.2019, p. 420-427.

Research output: Contribution to journalArticle

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