Mobile learning adoption for tourism education in a developing country

Johra FATIMA, Parviz Ghandforoush, Mahmood Khan, Rita Mascio

Research output: Contribution to journalArticlepeer-review

24 Citations (Scopus)


Since developing countries are gradually introducing mobile-based tourism education, it is a growing demand to understand the students’ intention to adopt mobile learning. The study used partial least squares-based structural equation modelling to analyse survey data from 176 questionnaires at three tourism education institutes in Bangladesh. The study contributes to the theory of planned behaviour by examining the antecedent impact of innovativeness and moderating effect of self-efficacy. Results confirmed innovativeness as a significant antecedent on the attitude–intention relationship; however, the moderating effect of self-efficacy has not been supported. The study has marketing implications for tourism education institutes and government bodies
Original languageEnglish
Pages (from-to)420-427
Number of pages8
JournalCurrrent Issues in Tourism
Issue number4
Publication statusPublished - 25 Feb 2019


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