Mobile value added services for inclusive growth: A study of women micro-entrepreneurs in Fiji

Milind SATHYE, Biman Prasad, Dharmendra SHARMA, Parmendra Sharma, Suneeta SATHYE

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    Abstract

    Though it is contended that mobile value added services (MVAS) can help growth of small and microenterprises, few empirical studies have investigated the drivers of MVAS adoption particularly by women entrepreneurs. Our study fills this important gap in the literature by specifically focusing on women micro-enterprises (WMEs) in a Pacific island country - Fiji. The study aims to investigate the effect of organisational and individual characteristics of the entrepreneurs on the decision to adopt mobile value added services. We also identify the supply-side constraints in the uptake of MVAS.
    Original languageEnglish
    Title of host publicationPACIS 2014 Proceedings
    EditorsTing-Peng Liang
    Place of PublicationUSA
    PublisherAssociation for Information Systems
    Pages1-14
    Number of pages14
    Publication statusPublished - 2014
    Event18th Pacific Asia Conference on Information Systems, PACIS 2014 - Chengdu City, Chengdu City, China
    Duration: 24 Jun 201428 Jun 2014

    Conference

    Conference18th Pacific Asia Conference on Information Systems, PACIS 2014
    CountryChina
    CityChengdu City
    Period24/06/1428/06/14

    Fingerprint

    Entrepreneurs
    Fiji
    Value-added services
    Micro-enterprises
    Organizational characteristics
    Individual characteristics
    Women entrepreneurs
    Pacific Islands
    Supply side
    Empirical study

    Cite this

    SATHYE, M., Prasad, B., SHARMA, D., Sharma, P., & SATHYE, S. (2014). Mobile value added services for inclusive growth: A study of women micro-entrepreneurs in Fiji. In T-P. Liang (Ed.), PACIS 2014 Proceedings (pp. 1-14). USA: Association for Information Systems.
    SATHYE, Milind ; Prasad, Biman ; SHARMA, Dharmendra ; Sharma, Parmendra ; SATHYE, Suneeta. / Mobile value added services for inclusive growth: A study of women micro-entrepreneurs in Fiji. PACIS 2014 Proceedings. editor / Ting-Peng Liang. USA : Association for Information Systems, 2014. pp. 1-14
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    abstract = "Though it is contended that mobile value added services (MVAS) can help growth of small and microenterprises, few empirical studies have investigated the drivers of MVAS adoption particularly by women entrepreneurs. Our study fills this important gap in the literature by specifically focusing on women micro-enterprises (WMEs) in a Pacific island country - Fiji. The study aims to investigate the effect of organisational and individual characteristics of the entrepreneurs on the decision to adopt mobile value added services. We also identify the supply-side constraints in the uptake of MVAS.",
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    SATHYE, M, Prasad, B, SHARMA, D, Sharma, P & SATHYE, S 2014, Mobile value added services for inclusive growth: A study of women micro-entrepreneurs in Fiji. in T-P Liang (ed.), PACIS 2014 Proceedings. Association for Information Systems, USA, pp. 1-14, 18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu City, China, 24/06/14.

    Mobile value added services for inclusive growth: A study of women micro-entrepreneurs in Fiji. / SATHYE, Milind; Prasad, Biman; SHARMA, Dharmendra; Sharma, Parmendra; SATHYE, Suneeta.

    PACIS 2014 Proceedings. ed. / Ting-Peng Liang. USA : Association for Information Systems, 2014. p. 1-14.

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    TY - GEN

    T1 - Mobile value added services for inclusive growth: A study of women micro-entrepreneurs in Fiji

    AU - SATHYE, Milind

    AU - Prasad, Biman

    AU - SHARMA, Dharmendra

    AU - Sharma, Parmendra

    AU - SATHYE, Suneeta

    PY - 2014

    Y1 - 2014

    N2 - Though it is contended that mobile value added services (MVAS) can help growth of small and microenterprises, few empirical studies have investigated the drivers of MVAS adoption particularly by women entrepreneurs. Our study fills this important gap in the literature by specifically focusing on women micro-enterprises (WMEs) in a Pacific island country - Fiji. The study aims to investigate the effect of organisational and individual characteristics of the entrepreneurs on the decision to adopt mobile value added services. We also identify the supply-side constraints in the uptake of MVAS.

    AB - Though it is contended that mobile value added services (MVAS) can help growth of small and microenterprises, few empirical studies have investigated the drivers of MVAS adoption particularly by women entrepreneurs. Our study fills this important gap in the literature by specifically focusing on women micro-enterprises (WMEs) in a Pacific island country - Fiji. The study aims to investigate the effect of organisational and individual characteristics of the entrepreneurs on the decision to adopt mobile value added services. We also identify the supply-side constraints in the uptake of MVAS.

    KW - Fiji

    KW - Mobile services

    KW - Technology adoption

    KW - Women micro entrepreneurs

    M3 - Conference contribution

    SP - 1

    EP - 14

    BT - PACIS 2014 Proceedings

    A2 - Liang, Ting-Peng

    PB - Association for Information Systems

    CY - USA

    ER -

    SATHYE M, Prasad B, SHARMA D, Sharma P, SATHYE S. Mobile value added services for inclusive growth: A study of women micro-entrepreneurs in Fiji. In Liang T-P, editor, PACIS 2014 Proceedings. USA: Association for Information Systems. 2014. p. 1-14