Mobile value added services for inclusive growth: A study of women micro-entrepreneurs in Fiji

Milind SATHYE, Biman Prasad, Dharmendra SHARMA, Parmendra Sharma, Suneeta SATHYE

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    Abstract

    Though it is contended that mobile value added services (MVAS) can help growth of small and microenterprises, few empirical studies have investigated the drivers of MVAS adoption particularly by women entrepreneurs. Our study fills this important gap in the literature by specifically focusing on women micro-enterprises (WMEs) in a Pacific island country - Fiji. The study aims to investigate the effect of organisational and individual characteristics of the entrepreneurs on the decision to adopt mobile value added services. We also identify the supply-side constraints in the uptake of MVAS.
    Original languageEnglish
    Title of host publicationPACIS 2014 Proceedings
    EditorsTing-Peng Liang
    Place of PublicationUSA
    PublisherAssociation for Information Systems
    Pages1-14
    Number of pages14
    Publication statusPublished - 2014
    Event18th Pacific Asia Conference on Information Systems, PACIS 2014 - Chengdu City, Chengdu City, China
    Duration: 24 Jun 201428 Jun 2014

    Conference

    Conference18th Pacific Asia Conference on Information Systems, PACIS 2014
    CountryChina
    CityChengdu City
    Period24/06/1428/06/14

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    SATHYE, M., Prasad, B., SHARMA, D., Sharma, P., & SATHYE, S. (2014). Mobile value added services for inclusive growth: A study of women micro-entrepreneurs in Fiji. In T-P. Liang (Ed.), PACIS 2014 Proceedings (pp. 1-14). USA: Association for Information Systems.