Abstract
| Original language | English |
|---|---|
| Title of host publication | PACIS 2014 Proceedings |
| Editors | Ting-Peng Liang |
| Place of Publication | USA |
| Publisher | Association for Information Systems |
| Pages | 1-14 |
| Number of pages | 14 |
| Publication status | Published - 2014 |
| Event | 18th Pacific Asia Conference on Information Systems, PACIS 2014 - Chengdu City, Chengdu City, China Duration: 24 Jun 2014 → 28 Jun 2014 |
Conference
| Conference | 18th Pacific Asia Conference on Information Systems, PACIS 2014 |
|---|---|
| Country | China |
| City | Chengdu City |
| Period | 24/06/14 → 28/06/14 |
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Mobile value added services for inclusive growth: A study of women micro-entrepreneurs in Fiji. / SATHYE, Milind; Prasad, Biman; SHARMA, Dharmendra; Sharma, Parmendra; SATHYE, Suneeta.
PACIS 2014 Proceedings. ed. / Ting-Peng Liang. USA : Association for Information Systems, 2014. p. 1-14.Research output: A Conference proceeding or a Chapter in Book › Conference contribution
TY - GEN
T1 - Mobile value added services for inclusive growth: A study of women micro-entrepreneurs in Fiji
AU - SATHYE, Milind
AU - Prasad, Biman
AU - SHARMA, Dharmendra
AU - Sharma, Parmendra
AU - SATHYE, Suneeta
PY - 2014
Y1 - 2014
N2 - Though it is contended that mobile value added services (MVAS) can help growth of small and microenterprises, few empirical studies have investigated the drivers of MVAS adoption particularly by women entrepreneurs. Our study fills this important gap in the literature by specifically focusing on women micro-enterprises (WMEs) in a Pacific island country - Fiji. The study aims to investigate the effect of organisational and individual characteristics of the entrepreneurs on the decision to adopt mobile value added services. We also identify the supply-side constraints in the uptake of MVAS.
AB - Though it is contended that mobile value added services (MVAS) can help growth of small and microenterprises, few empirical studies have investigated the drivers of MVAS adoption particularly by women entrepreneurs. Our study fills this important gap in the literature by specifically focusing on women micro-enterprises (WMEs) in a Pacific island country - Fiji. The study aims to investigate the effect of organisational and individual characteristics of the entrepreneurs on the decision to adopt mobile value added services. We also identify the supply-side constraints in the uptake of MVAS.
KW - Fiji
KW - Mobile services
KW - Technology adoption
KW - Women micro entrepreneurs
M3 - Conference contribution
SP - 1
EP - 14
BT - PACIS 2014 Proceedings
A2 - Liang, Ting-Peng
PB - Association for Information Systems
CY - USA
ER -