Though it is contended that mobile value added services (MVAS) can help growth of small and microenterprises, few empirical studies have investigated the drivers of MVAS adoption particularly by women entrepreneurs. Our study fills this important gap in the literature by specifically focusing on women micro-enterprises (WMEs) in a Pacific island country - Fiji. The study aims to investigate the effect of organisational and individual characteristics of the entrepreneurs on the decision to adopt mobile value added services. We also identify the supply-side constraints in the uptake of MVAS.
|Title of host publication||PACIS 2014 Proceedings|
|Place of Publication||USA|
|Publisher||Association for Information Systems|
|Number of pages||14|
|Publication status||Published - 2014|
|Event||18th Pacific Asia Conference on Information Systems, PACIS 2014 - Chengdu City, Chengdu City, China|
Duration: 24 Jun 2014 → 28 Jun 2014
|Conference||18th Pacific Asia Conference on Information Systems, PACIS 2014|
|Period||24/06/14 → 28/06/14|
SATHYE, M., Prasad, B., SHARMA, D., Sharma, P., & SATHYE, S. (2014). Mobile value added services for inclusive growth: A study of women micro-entrepreneurs in Fiji. In T-P. Liang (Ed.), PACIS 2014 Proceedings (pp. 1-14). USA: Association for Information Systems.