Mobile value added services for inclusive growth: A study of women micro-entrepreneurs in Fiji

Milind SATHYE; Biman Prasad; Dharmendra SHARMA; Parmendra Sharma; Suneeta SATHYE

Mobile value added services for inclusive growth: A study of women micro-entrepreneurs in Fiji

Milind SATHYE, Biman Prasad, Dharmendra SHARMA, Parmendra Sharma, Suneeta SATHYE

Research output: A Conference proceeding or a Chapter in Book › Conference contribution

Abstract

Though it is contended that mobile value added services (MVAS) can help growth of small and microenterprises, few empirical studies have investigated the drivers of MVAS adoption particularly by women entrepreneurs. Our study fills this important gap in the literature by specifically focusing on women micro-enterprises (WMEs) in a Pacific island country - Fiji. The study aims to investigate the effect of organisational and individual characteristics of the entrepreneurs on the decision to adopt mobile value added services. We also identify the supply-side constraints in the uptake of MVAS.

Original language	English
Title of host publication	PACIS 2014 Proceedings
Editors	Ting-Peng Liang
Place of Publication	USA
Publisher	Association for Information Systems
Pages	1-14
Number of pages	14
Publication status	Published - 2014
Event	18th Pacific Asia Conference on Information Systems - Chengdu City, Chengdu City, China Duration: 24 Jun 2014 → 28 Jun 2014

Conference

Conference	18th Pacific Asia Conference on Information Systems
Abbreviated title	PACIS 2014
Country	China
City	Chengdu City
Period	24/06/14 → 28/06/14

Access to Document

http://aisel.aisnet.org/pacis2014/149/

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title = "Mobile value added services for inclusive growth: A study of women micro-entrepreneurs in Fiji",

abstract = "Though it is contended that mobile value added services (MVAS) can help growth of small and microenterprises, few empirical studies have investigated the drivers of MVAS adoption particularly by women entrepreneurs. Our study fills this important gap in the literature by specifically focusing on women micro-enterprises (WMEs) in a Pacific island country - Fiji. The study aims to investigate the effect of organisational and individual characteristics of the entrepreneurs on the decision to adopt mobile value added services. We also identify the supply-side constraints in the uptake of MVAS.",

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pages = "1--14",

editor = "Ting-Peng Liang",

booktitle = "PACIS 2014 Proceedings",

publisher = "Association for Information Systems",

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note = "18th Pacific Asia Conference on Information Systems, PACIS 2014 ; Conference date: 24-06-2014 Through 28-06-2014",

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SATHYE, M, Prasad, B, SHARMA, D, Sharma, P & SATHYE, S 2014, Mobile value added services for inclusive growth: A study of women micro-entrepreneurs in Fiji. in T-P Liang (ed.), PACIS 2014 Proceedings. Association for Information Systems, USA, pp. 1-14, 18th Pacific Asia Conference on Information Systems, Chengdu City, China, 24/06/14. <http://aisel.aisnet.org/pacis2014/149/>

Mobile value added services for inclusive growth: A study of women micro-entrepreneurs in Fiji. / SATHYE, Milind; Prasad, Biman; SHARMA, Dharmendra; Sharma, Parmendra; SATHYE, Suneeta.

PACIS 2014 Proceedings. ed. / Ting-Peng Liang. USA : Association for Information Systems, 2014. p. 1-14.

Research output: A Conference proceeding or a Chapter in Book › Conference contribution

TY - GEN

T1 - Mobile value added services for inclusive growth: A study of women micro-entrepreneurs in Fiji

AU - SATHYE, Milind

AU - Prasad, Biman

AU - SHARMA, Dharmendra

AU - Sharma, Parmendra

AU - SATHYE, Suneeta

PY - 2014

Y1 - 2014

N2 - Though it is contended that mobile value added services (MVAS) can help growth of small and microenterprises, few empirical studies have investigated the drivers of MVAS adoption particularly by women entrepreneurs. Our study fills this important gap in the literature by specifically focusing on women micro-enterprises (WMEs) in a Pacific island country - Fiji. The study aims to investigate the effect of organisational and individual characteristics of the entrepreneurs on the decision to adopt mobile value added services. We also identify the supply-side constraints in the uptake of MVAS.

AB - Though it is contended that mobile value added services (MVAS) can help growth of small and microenterprises, few empirical studies have investigated the drivers of MVAS adoption particularly by women entrepreneurs. Our study fills this important gap in the literature by specifically focusing on women micro-enterprises (WMEs) in a Pacific island country - Fiji. The study aims to investigate the effect of organisational and individual characteristics of the entrepreneurs on the decision to adopt mobile value added services. We also identify the supply-side constraints in the uptake of MVAS.

KW - Fiji

KW - Mobile services

KW - Technology adoption

KW - Women micro entrepreneurs

M3 - Conference contribution

SP - 1

EP - 14

BT - PACIS 2014 Proceedings

A2 - Liang, Ting-Peng

PB - Association for Information Systems

CY - USA

T2 - 18th Pacific Asia Conference on Information Systems

Y2 - 24 June 2014 through 28 June 2014

ER -