Moderated moderation effect of age and gender on attitude-intention link for mobile-based tourism education in emerging market

Research output: A Conference proceeding or a Chapter in BookOther chapter contribution

Abstract

The study attempts to configure the moderated role of innovativeness and self-efficacy of tourism students on attitude and intention relationship to use mobile-based education. It also intends to examine how age and gender further moderate the moderation effects of innovativeness and self-efficacy (moderated moderation effect)
Original languageEnglish
Title of host publicationConference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference
EditorsA. Ozturen, D. Gursoy, H. Kilic
Place of PublicationCyprus
PublisherEastern Mediterranean University and Washington State University
Pages604-606
Number of pages3
ISBN (Print)9780996424424
Publication statusPublished - 10 Jul 2017
EventAdvances in Hospitality & Tourism Marketing & Management (AHTMM) Conference - Famagusta, Cyprus
Duration: 10 Jul 201715 Jul 2017

Conference

ConferenceAdvances in Hospitality & Tourism Marketing & Management (AHTMM) Conference
CountryCyprus
CityFamagusta
Period10/07/1715/07/17

    Fingerprint

Cite this

Fatima, J. (2017). Moderated moderation effect of age and gender on attitude-intention link for mobile-based tourism education in emerging market. In A. Ozturen, D. Gursoy, & H. Kilic (Eds.), Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference (pp. 604-606). Cyprus : Eastern Mediterranean University and Washington State University .