Abstract
The study attempts to configure the moderated role of innovativeness and self-efficacy of tourism students on attitude and intention relationship to use mobile-based education. It also intends to examine how age and gender further moderate the moderation effects of innovativeness and self-efficacy (moderated moderation effect)
| Original language | English |
|---|---|
| Title of host publication | Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference |
| Editors | A. Ozturen, D. Gursoy, H. Kilic |
| Place of Publication | Cyprus |
| Publisher | Eastern Mediterranean University and Washington State University |
| Pages | 604-606 |
| Number of pages | 3 |
| ISBN (Print) | 9780996424424 |
| Publication status | Published - 10 Jul 2017 |
| Event | Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference - Famagusta, Cyprus Duration: 10 Jul 2017 → 15 Jul 2017 |
Conference
| Conference | Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference |
|---|---|
| Country | Cyprus |
| City | Famagusta |
| Period | 10/07/17 → 15/07/17 |
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Cite this
Fatima, J. (2017). Moderated moderation effect of age and gender on attitude-intention link for mobile-based tourism education in emerging market. In A. Ozturen, D. Gursoy, & H. Kilic (Eds.), Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference (pp. 604-606). Cyprus : Eastern Mediterranean University and Washington State University .