Moderated moderation effect of age and gender on attitude-intention link for mobile-based tourism education in emerging market

Research output: A Conference proceeding or a Chapter in BookOther chapter contribution

Abstract

The study attempts to configure the moderated role of innovativeness and self-efficacy of tourism students on attitude and intention relationship to use mobile-based education. It also intends to examine how age and gender further moderate the moderation effects of innovativeness and self-efficacy (moderated moderation effect)
Original languageEnglish
Title of host publicationConference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference
EditorsA. Ozturen, D. Gursoy, H. Kilic
Place of PublicationCyprus
PublisherEastern Mediterranean University and Washington State University
Pages604-606
Number of pages3
ISBN (Print)9780996424424
Publication statusPublished - 10 Jul 2017
EventAdvances in Hospitality & Tourism Marketing & Management (AHTMM) Conference - Famagusta, Cyprus
Duration: 10 Jul 201715 Jul 2017

Conference

ConferenceAdvances in Hospitality & Tourism Marketing & Management (AHTMM) Conference
CountryCyprus
CityFamagusta
Period10/07/1715/07/17

Fingerprint

Self-efficacy
Emerging markets
Tourism education
Moderation
Innovativeness
Tourism
Education

Cite this

Fatima, J. (2017). Moderated moderation effect of age and gender on attitude-intention link for mobile-based tourism education in emerging market. In A. Ozturen, D. Gursoy, & H. Kilic (Eds.), Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference (pp. 604-606). Cyprus : Eastern Mediterranean University and Washington State University .
Fatima, Johra. / Moderated moderation effect of age and gender on attitude-intention link for mobile-based tourism education in emerging market. Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference. editor / A. Ozturen ; D. Gursoy ; H. Kilic. Cyprus : Eastern Mediterranean University and Washington State University , 2017. pp. 604-606
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Fatima, J 2017, Moderated moderation effect of age and gender on attitude-intention link for mobile-based tourism education in emerging market. in A Ozturen, D Gursoy & H Kilic (eds), Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference. Eastern Mediterranean University and Washington State University , Cyprus , pp. 604-606, Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10/07/17.

Moderated moderation effect of age and gender on attitude-intention link for mobile-based tourism education in emerging market. / Fatima, Johra.

Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference. ed. / A. Ozturen; D. Gursoy; H. Kilic. Cyprus : Eastern Mediterranean University and Washington State University , 2017. p. 604-606.

Research output: A Conference proceeding or a Chapter in BookOther chapter contribution

TY - CHAP

T1 - Moderated moderation effect of age and gender on attitude-intention link for mobile-based tourism education in emerging market

AU - Fatima, Johra

PY - 2017/7/10

Y1 - 2017/7/10

N2 - The study attempts to configure the moderated role of innovativeness and self-efficacy of tourism students on attitude and intention relationship to use mobile-based education. It also intends to examine how age and gender further moderate the moderation effects of innovativeness and self-efficacy (moderated moderation effect)

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KW - attitude

KW - education

KW - gender relations

KW - information technology

KW - innovations

KW - mobile telephones

KW - tourism

UR - https://www.cabdirect.org/cabdirect/abstract/20173341729

UR - http://www.ahtmm.com/wp-content/uploads/2017/08/2017-7th-AHTMM-Proceedings.pdf

M3 - Other chapter contribution

SN - 9780996424424

SP - 604

EP - 606

BT - Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference

A2 - Ozturen, A.

A2 - Gursoy, D.

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PB - Eastern Mediterranean University and Washington State University

CY - Cyprus

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Fatima J. Moderated moderation effect of age and gender on attitude-intention link for mobile-based tourism education in emerging market. In Ozturen A, Gursoy D, Kilic H, editors, Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference. Cyprus : Eastern Mediterranean University and Washington State University . 2017. p. 604-606