Abstract
| Original language | English |
|---|---|
| Title of host publication | Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference |
| Editors | A. Ozturen, D. Gursoy, H. Kilic |
| Place of Publication | Cyprus |
| Publisher | Eastern Mediterranean University and Washington State University |
| Pages | 604-606 |
| Number of pages | 3 |
| ISBN (Print) | 9780996424424 |
| Publication status | Published - 10 Jul 2017 |
| Event | Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference - Famagusta, Cyprus Duration: 10 Jul 2017 → 15 Jul 2017 |
Conference
| Conference | Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference |
|---|---|
| Country | Cyprus |
| City | Famagusta |
| Period | 10/07/17 → 15/07/17 |
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Moderated moderation effect of age and gender on attitude-intention link for mobile-based tourism education in emerging market. / Fatima, Johra.
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference. ed. / A. Ozturen; D. Gursoy; H. Kilic. Cyprus : Eastern Mediterranean University and Washington State University , 2017. p. 604-606.Research output: A Conference proceeding or a Chapter in Book › Other chapter contribution
TY - CHAP
T1 - Moderated moderation effect of age and gender on attitude-intention link for mobile-based tourism education in emerging market
AU - Fatima, Johra
PY - 2017/7/10
Y1 - 2017/7/10
N2 - The study attempts to configure the moderated role of innovativeness and self-efficacy of tourism students on attitude and intention relationship to use mobile-based education. It also intends to examine how age and gender further moderate the moderation effects of innovativeness and self-efficacy (moderated moderation effect)
AB - The study attempts to configure the moderated role of innovativeness and self-efficacy of tourism students on attitude and intention relationship to use mobile-based education. It also intends to examine how age and gender further moderate the moderation effects of innovativeness and self-efficacy (moderated moderation effect)
KW - age
KW - attitude
KW - education
KW - gender relations
KW - information technology
KW - innovations
KW - mobile telephones
KW - tourism
UR - https://www.cabdirect.org/cabdirect/abstract/20173341729
UR - http://www.ahtmm.com/wp-content/uploads/2017/08/2017-7th-AHTMM-Proceedings.pdf
M3 - Other chapter contribution
SN - 9780996424424
SP - 604
EP - 606
BT - Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference
A2 - Ozturen, A.
A2 - Gursoy, D.
A2 - Kilic, H.
PB - Eastern Mediterranean University and Washington State University
CY - Cyprus
ER -