New Zealand environmental campaign management and news media coverage

Geoffrey Craig

    Research output: Contribution to journalArticle

    Abstract

    This study assesses, through an analysis of two New Zealand environmental
    campaigns, the benefits and challenges associated with framing the environment in a
    positive way as a site of celebration where local community formation can occur. The
    study will also investigate the nature of the relationship between local, national and
    global levels of environmental campaign management. In addition, the study will
    analyse the level of alignment or accord between the campaign framing and the
    subsequent news media coverage, including journalist and source relations, the
    varying treatments of the campaigns by different levels of media
    (local/metropolitan/national) and types of media (print/broadcast). While much recent
    attention has focused on national and global political difficulties associated with the
    implementation of legislative changes in order to reduce carbon emissions,
    particularly in the context of the failure of the Copenhagen climate change
    discussions,
    Original languageEnglish
    Pages (from-to)7-26
    Number of pages20
    JournalMEDIANZ
    Volume12
    Issue number1
    DOIs
    Publication statusPublished - 2010

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