New Zealand environmental campaign management and news media coverage

This study assesses, through an analysis of two New Zealand environmental
campaigns, the benefits and challenges associated with framing the environment in a
positive way as a site of celebration where local community formation can occur. The
study will also investigate the nature of the relationship between local, national and
global levels of environmental campaign management. In addition, the study will
analyse the level of alignment or accord between the campaign framing and the
subsequent news media coverage, including journalist and source relations, the
varying treatments of the campaigns by different levels of media
(local/metropolitan/national) and types of media (print/broadcast). While much recent
attention has focused on national and global political difficulties associated with the
implementation of legislative changes in order to reduce carbon emissions,
particularly in the context of the failure of the Copenhagen climate change
discussions,