Novel Perspectives on Transformative Service Research

The field of Transformative Service Research (TSR) has emerged over a decade ago with a range of seminal and call-to-action papers which have subsequently sparked and stimulated scholars’ interest in academic work at the intersection of Transformative Consumer Research and Service Research. This special research paper is a perspective piece that sketches trajectories for Transformative Service Researchers drawing on the combined knowledge and work of established researchers in the field who take a future perspective by highlighting the
prospective development of the domain. Introducing the 10-Collaborators (10C) Framework, the article outlines a roadmap by relating to the different actors at the micro, meso, macro, and meta levels of the service ecosystem. These collaborators can be affected by contexts that create perceived vulnerability but are also required to collaborate to ensure the wellbeing of the system itself and its actors. The paper delineates novel TSR approaches for each of the levels and its actors as well as for the conceptual, methodological, practice and policy
domains, and outlines novel initiatives. It deducts future research paths and actions points for TSR scholars and practitioners.