Nudge, Nudge, Think, Think: Experimenting with Ways to Change Civic Behaviour

Peter John, Sarah Cotterill, Liz Richardson, Alice Moseley, Gerry Stoker, Corinne Wales, Graham Smith

    Research output: Book/ReportBook


    How can governments persuade citizens to act in socially beneficial ways? Thaler and Sunstein's book Nudge drew on work from behavioural economics to claim that citizens might be encouraged through 'light touch interventions' (i.e.nudges) to take action.This ground-breaking successor to Nudge is now available in paperback, with a new preface.In it, Peter John and his colleagues argue that an alternative approach to nudge also needs to be considered, based on what they call a 'think' strategy. Their core idea is that citizens should themselves deliberate and decide their own priorities as part of a process of civic and democratic renewal.The authors not only set out these divergent approaches in theory but they offer evidence from a series of experiments to show how using techniques from 'nudge' or 'think' repertoires work in practice and how that practice is made effective
    Original languageEnglish
    Place of PublicationLondon
    PublisherBloomsbury Academic
    Number of pages96
    ISBN (Print)9781780935553
    Publication statusPublished - 2013


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