Nudge, Nudge, Think, Think: Experimenting with Ways to Change Civic Behaviour

Peter John, Sarah Cotterill, Liz Richardson, Alice Moseley, Gerry Stoker, Corinne Wales, Graham Smith

Research output: Book/ReportBook


How can governments persuade citizens to act in socially beneficial ways? Thaler and Sunstein's book Nudge drew on work from behavioural economics to claim that citizens might be encouraged through 'light touch interventions' (i.e.nudges) to take action.This ground-breaking successor to Nudge is now available in paperback, with a new preface.In it, Peter John and his colleagues argue that an alternative approach to nudge also needs to be considered, based on what they call a 'think' strategy. Their core idea is that citizens should themselves deliberate and decide their own priorities as part of a process of civic and democratic renewal.The authors not only set out these divergent approaches in theory but they offer evidence from a series of experiments to show how using techniques from 'nudge' or 'think' repertoires work in practice and how that practice is made effective
Original languageEnglish
Place of PublicationLondon
PublisherBloomsbury Academic
Number of pages96
ISBN (Print)9781780935553
Publication statusPublished - 2013


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