Investor relations caters for a variety of stakeholders with diverse needs, ranging from seasoned financial specialists to ‘mum and pop’ investors. The Internet enables companies to provide interactive and individualised information to these diverse stakeholder groups. As part of an international study the ASX 100 websites were ranked, using 143 weighted criteria. The results showed that, while most of the sites were rated satisfactory or better, many sites did not maximise the potential that the Internet offers because they failed to fully utilise state of the art elements, especially in interactivity.
|Title of host publication||ANZMAC 2005 Conference Proceedings|
|Editors||Dr Sharon Purchase|
|Place of Publication||Perth|
|Number of pages||8|
|Publication status||Published - 2005|
|Event||ANZMAC 2005 Conference, Broadening the Boundaries - Fremantle, Australia|
Duration: 5 Dec 2005 → 7 Dec 2005
|Conference||ANZMAC 2005 Conference, Broadening the Boundaries|
|Period||5/12/05 → 7/12/05|
Bouvain, P., & Wallace, M. (2005). On-line Investor Relations in Australia - An Analysis of the ASX 100 Websites. In D. S. Purchase (Ed.), ANZMAC 2005 Conference Proceedings (pp. 35-42). Perth: ANZMAC.