On politics as performance, Morrison’s advantage is ebbing – and that could make a difference at the next election

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Abstract

A key to winning elections is performing better than your opponent in the theatre as well as the substance of politics. It’s central to getting voter attention, without which messages about vote-enticing policy offerings won’t be heard.

In recent weeks we have seen a nascent shift in the balance of theatrical advantage between Prime Minister Scott Morrison and Opposition Leader Anthony Albanese. It has been a shift in Albanese’s favour, with potential significance for the 2022 federal election.

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