Online Banking and the Consumer Decision Making Process

Raechel Hughes, Andrew Hughes

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationChartered Institute of Marketing Conference
EditorsMike Johnston, Prof Ernest Alan Buttery
Place of PublicationAustralia
PublisherPearson Education, Australia.
Pages1-7
Number of pages7
ISBN (Print)0646421719
Publication statusPublished - 2003
EventChartered Institute of Marketing Conference -
Duration: 20 Aug 200322 Aug 2003

Conference

ConferenceChartered Institute of Marketing Conference
Period20/08/0322/08/03

Cite this

Hughes, R., & Hughes, A. (2003). Online Banking and the Consumer Decision Making Process. In M. Johnston, & P. E. A. Buttery (Eds.), Chartered Institute of Marketing Conference (pp. 1-7). Pearson Education, Australia..