TY - JOUR
T1 - Online entertainment
T2 - A new wave of media globalization?
AU - Cunningham, Stuart
AU - Craig, David
N1 - Publisher Copyright:
© 2016 Stuart Cunningham & David Craig.
PY - 2016
Y1 - 2016
N2 - This article considers the phenomena of global online screen entertainment platforms in the context of enduring debates in communication and media studies concerning media globalization. While the relatively frictionless globality of such phenomena demands attention, we stress the differences between such platforms and the system of national broadcasting, film, and DVD release and licensing by windowing and territory. The latter, established forms of global media, enter territories with IP-controlled content, whereas platforms such as YouTube exhibit facilitation rather than content control and much greater content, creator, service firm, and language and cultural diversity than traditional global media hegemons. The article introduces the Special Section and argues that we are witnessing the rise of a proto-media industry that represents nontraditional media ownership, disruptive platforms, and unique content innovation that challenges our prior conceptions of media globalization, including national regulatory regimes.
AB - This article considers the phenomena of global online screen entertainment platforms in the context of enduring debates in communication and media studies concerning media globalization. While the relatively frictionless globality of such phenomena demands attention, we stress the differences between such platforms and the system of national broadcasting, film, and DVD release and licensing by windowing and territory. The latter, established forms of global media, enter territories with IP-controlled content, whereas platforms such as YouTube exhibit facilitation rather than content control and much greater content, creator, service firm, and language and cultural diversity than traditional global media hegemons. The article introduces the Special Section and argues that we are witnessing the rise of a proto-media industry that represents nontraditional media ownership, disruptive platforms, and unique content innovation that challenges our prior conceptions of media globalization, including national regulatory regimes.
KW - Chinese online entertainment
KW - Cross-cultural communication analysis
KW - Indian online entertainment
KW - Media globalization
KW - Media imperialism
KW - Social media entertainment
UR - http://www.scopus.com/inward/record.url?scp=85027029103&partnerID=8YFLogxK
M3 - Article
AN - SCOPUS:85027029103
SN - 1932-8036
VL - 10
SP - 5409
EP - 5425
JO - International Journal of Communication
JF - International Journal of Communication
ER -