Organic Food at the Point of Purchase: The final hurdle

Joanna Henryks

Organic Food at the Point of Purchase: The final hurdle

Joanna Henryks

Arts & Communication

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

Abstract

Organic food has entered the mainstream and can no longer be viewed as a niche product and around 60% of consumers still purchase a mixture of organic and conventional food (Mitchell et al 2010). This paper focuses on understanding the barriers and facilitators to purchasing organic food at the final hurdle: the point of purchase (POP). Nine factors that influence buyer behaviour at the POP are identified and these are: consumer intention to purchase organic food when entering the retail outlet; visibility, location and access of organic food; whether consumers are familiar with the organic product; actual availability of the organic product; appearance; packaging; price; and labelling. These can often be the final hurdle to consumers choosing (or not) organic food at the POP.

Original language	English
Title of host publication	Proceedings of the 3rd Scientific Conference of ISOFAR : Organic is Life-Knowledge for Tomorrow. Vol.2: Socio-Economy, Livestock, Food Quality, Agro Ecology and Knowledge Dissemination
Editors	Daniel Neuhoff, Niels Halberg, Ilse A Rasmussen, John Hermansen, Charles Ssekyewa, Sang Mok Sohn
Place of Publication	Germany
Publisher	ISOFAR
Pages	10-13
Number of pages	4
Volume	2
Publication status	Published - 2011
Event	17th IFOAM Organic World Congress - Namyangju City, Namyangju City, Korea, Republic of Duration: 26 Sept 2011 → 5 Oct 2011 http://www.organic-world.net/index/news-organic-world/article/593.html (conference detail)

Conference

Conference	17th IFOAM Organic World Congress
Country/Territory	Korea, Republic of
City	Namyangju City
Period	26/09/11 → 5/10/11
Internet address	http://www.organic-world.net/index/news-organic-world/article/593.html (conference detail)

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http://isofar.org/isofar/images/conferences/Proceedings/ISOFAR_Proceedings_2011_Namyangju_KOR_V2.pdf

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Henryks, J. (2011). Organic Food at the Point of Purchase: The final hurdle. In D. Neuhoff, N. Halberg, I. A. Rasmussen, J. Hermansen, C. Ssekyewa, & S. M. Sohn (Eds.), Proceedings of the 3rd Scientific Conference of ISOFAR : Organic is Life-Knowledge for Tomorrow. Vol.2: Socio-Economy, Livestock, Food Quality, Agro Ecology and Knowledge Dissemination (Vol. 2, pp. 10-13). ISOFAR. http://isofar.org/isofar/images/conferences/Proceedings/ISOFAR_Proceedings_2011_Namyangju_KOR_V2.pdf

Henryks, Joanna. / Organic Food at the Point of Purchase: The final hurdle. Proceedings of the 3rd Scientific Conference of ISOFAR : Organic is Life-Knowledge for Tomorrow. Vol.2: Socio-Economy, Livestock, Food Quality, Agro Ecology and Knowledge Dissemination. editor / Daniel Neuhoff ; Niels Halberg ; Ilse A Rasmussen ; John Hermansen ; Charles Ssekyewa ; Sang Mok Sohn. Vol. 2 Germany : ISOFAR, 2011. pp. 10-13

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title = "Organic Food at the Point of Purchase: The final hurdle",

abstract = "Organic food has entered the mainstream and can no longer be viewed as a niche product and around 60% of consumers still purchase a mixture of organic and conventional food (Mitchell et al 2010). This paper focuses on understanding the barriers and facilitators to purchasing organic food at the final hurdle: the point of purchase (POP). Nine factors that influence buyer behaviour at the POP are identified and these are: consumer intention to purchase organic food when entering the retail outlet; visibility, location and access of organic food; whether consumers are familiar with the organic product; actual availability of the organic product; appearance; packaging; price; and labelling. These can often be the final hurdle to consumers choosing (or not) organic food at the POP.",

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booktitle = "Proceedings of the 3rd Scientific Conference of ISOFAR : Organic is Life-Knowledge for Tomorrow. Vol.2: Socio-Economy, Livestock, Food Quality, Agro Ecology and Knowledge Dissemination",

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note = "17th IFOAM Organic World Congress ; Conference date: 26-09-2011 Through 05-10-2011",

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Henryks, J 2011, Organic Food at the Point of Purchase: The final hurdle. in D Neuhoff, N Halberg, IA Rasmussen, J Hermansen, C Ssekyewa & SM Sohn (eds), Proceedings of the 3rd Scientific Conference of ISOFAR : Organic is Life-Knowledge for Tomorrow. Vol.2: Socio-Economy, Livestock, Food Quality, Agro Ecology and Knowledge Dissemination. vol. 2, ISOFAR, Germany, pp. 10-13, 17th IFOAM Organic World Congress, Namyangju City, Korea, Republic of, 26/09/11. <http://isofar.org/isofar/images/conferences/Proceedings/ISOFAR_Proceedings_2011_Namyangju_KOR_V2.pdf>

Organic Food at the Point of Purchase: The final hurdle. / Henryks, Joanna.
Proceedings of the 3rd Scientific Conference of ISOFAR : Organic is Life-Knowledge for Tomorrow. Vol.2: Socio-Economy, Livestock, Food Quality, Agro Ecology and Knowledge Dissemination. ed. / Daniel Neuhoff; Niels Halberg; Ilse A Rasmussen; John Hermansen; Charles Ssekyewa; Sang Mok Sohn. Vol. 2 Germany: ISOFAR, 2011. p. 10-13.

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

TY - GEN

T1 - Organic Food at the Point of Purchase: The final hurdle

AU - Henryks, Joanna

PY - 2011

Y1 - 2011

N2 - Organic food has entered the mainstream and can no longer be viewed as a niche product and around 60% of consumers still purchase a mixture of organic and conventional food (Mitchell et al 2010). This paper focuses on understanding the barriers and facilitators to purchasing organic food at the final hurdle: the point of purchase (POP). Nine factors that influence buyer behaviour at the POP are identified and these are: consumer intention to purchase organic food when entering the retail outlet; visibility, location and access of organic food; whether consumers are familiar with the organic product; actual availability of the organic product; appearance; packaging; price; and labelling. These can often be the final hurdle to consumers choosing (or not) organic food at the POP.

AB - Organic food has entered the mainstream and can no longer be viewed as a niche product and around 60% of consumers still purchase a mixture of organic and conventional food (Mitchell et al 2010). This paper focuses on understanding the barriers and facilitators to purchasing organic food at the final hurdle: the point of purchase (POP). Nine factors that influence buyer behaviour at the POP are identified and these are: consumer intention to purchase organic food when entering the retail outlet; visibility, location and access of organic food; whether consumers are familiar with the organic product; actual availability of the organic product; appearance; packaging; price; and labelling. These can often be the final hurdle to consumers choosing (or not) organic food at the POP.

KW - organic food

KW - buyer behaviour

KW - point of purchase

M3 - Conference contribution

VL - 2

SP - 10

EP - 13

BT - Proceedings of the 3rd Scientific Conference of ISOFAR : Organic is Life-Knowledge for Tomorrow. Vol.2: Socio-Economy, Livestock, Food Quality, Agro Ecology and Knowledge Dissemination

A2 - Neuhoff, Daniel

A2 - Halberg, Niels

A2 - Rasmussen, Ilse A

A2 - Hermansen, John

A2 - Ssekyewa, Charles

A2 - Sohn, Sang Mok

PB - ISOFAR

CY - Germany

T2 - 17th IFOAM Organic World Congress

Y2 - 26 September 2011 through 5 October 2011

ER -

Henryks J. Organic Food at the Point of Purchase: The final hurdle. In Neuhoff D, Halberg N, Rasmussen IA, Hermansen J, Ssekyewa C, Sohn SM, editors, Proceedings of the 3rd Scientific Conference of ISOFAR : Organic is Life-Knowledge for Tomorrow. Vol.2: Socio-Economy, Livestock, Food Quality, Agro Ecology and Knowledge Dissemination. Vol. 2. Germany: ISOFAR. 2011. p. 10-13

Organic Food at the Point of Purchase: The final hurdle

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