Organic Food at the Point of Purchase: The final hurdle

Joanna Henryks

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    Abstract

    Organic food has entered the mainstream and can no longer be viewed as a niche product and around 60% of consumers still purchase a mixture of organic and conventional food (Mitchell et al 2010). This paper focuses on understanding the barriers and facilitators to purchasing organic food at the final hurdle: the point of purchase (POP). Nine factors that influence buyer behaviour at the POP are identified and these are: consumer intention to purchase organic food when entering the retail outlet; visibility, location and access of organic food; whether consumers are familiar with the organic product; actual availability of the organic product; appearance; packaging; price; and labelling. These can often be the final hurdle to consumers choosing (or not) organic food at the POP.
    Original languageEnglish
    Title of host publicationProceedings of the 3rd Scientific Conference of ISOFAR : Organic is Life-Knowledge for Tomorrow. Vol.2: Socio-Economy, Livestock, Food Quality, Agro Ecology and Knowledge Dissemination
    EditorsDaniel Neuhoff, Niels Halberg, Ilse A Rasmussen, John Hermansen, Charles Ssekyewa, Sang Mok Sohn
    Place of PublicationGermany
    PublisherISOFAR
    Pages10-13
    Number of pages4
    Volume2
    Publication statusPublished - 2011
    Event17th IFOAM Organic World Congress - Namyangju City, Namyangju City, Korea, Republic of
    Duration: 26 Sep 20115 Oct 2011
    http://www.organic-world.net/index/news-organic-world/article/593.html (conference detail)

    Conference

    Conference17th IFOAM Organic World Congress
    CountryKorea, Republic of
    CityNamyangju City
    Period26/09/115/10/11
    Internet address

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    Cite this

    Henryks, J. (2011). Organic Food at the Point of Purchase: The final hurdle. In D. Neuhoff, N. Halberg, I. A. Rasmussen, J. Hermansen, C. Ssekyewa, & S. M. Sohn (Eds.), Proceedings of the 3rd Scientific Conference of ISOFAR : Organic is Life-Knowledge for Tomorrow. Vol.2: Socio-Economy, Livestock, Food Quality, Agro Ecology and Knowledge Dissemination (Vol. 2, pp. 10-13). Germany: ISOFAR.
    Henryks, Joanna. / Organic Food at the Point of Purchase: The final hurdle. Proceedings of the 3rd Scientific Conference of ISOFAR : Organic is Life-Knowledge for Tomorrow. Vol.2: Socio-Economy, Livestock, Food Quality, Agro Ecology and Knowledge Dissemination. editor / Daniel Neuhoff ; Niels Halberg ; Ilse A Rasmussen ; John Hermansen ; Charles Ssekyewa ; Sang Mok Sohn. Vol. 2 Germany : ISOFAR, 2011. pp. 10-13
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    abstract = "Organic food has entered the mainstream and can no longer be viewed as a niche product and around 60{\%} of consumers still purchase a mixture of organic and conventional food (Mitchell et al 2010). This paper focuses on understanding the barriers and facilitators to purchasing organic food at the final hurdle: the point of purchase (POP). Nine factors that influence buyer behaviour at the POP are identified and these are: consumer intention to purchase organic food when entering the retail outlet; visibility, location and access of organic food; whether consumers are familiar with the organic product; actual availability of the organic product; appearance; packaging; price; and labelling. These can often be the final hurdle to consumers choosing (or not) organic food at the POP.",
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    booktitle = "Proceedings of the 3rd Scientific Conference of ISOFAR : Organic is Life-Knowledge for Tomorrow. Vol.2: Socio-Economy, Livestock, Food Quality, Agro Ecology and Knowledge Dissemination",
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    Henryks, J 2011, Organic Food at the Point of Purchase: The final hurdle. in D Neuhoff, N Halberg, IA Rasmussen, J Hermansen, C Ssekyewa & SM Sohn (eds), Proceedings of the 3rd Scientific Conference of ISOFAR : Organic is Life-Knowledge for Tomorrow. Vol.2: Socio-Economy, Livestock, Food Quality, Agro Ecology and Knowledge Dissemination. vol. 2, ISOFAR, Germany, pp. 10-13, 17th IFOAM Organic World Congress, Namyangju City, Korea, Republic of, 26/09/11.

    Organic Food at the Point of Purchase: The final hurdle. / Henryks, Joanna.

    Proceedings of the 3rd Scientific Conference of ISOFAR : Organic is Life-Knowledge for Tomorrow. Vol.2: Socio-Economy, Livestock, Food Quality, Agro Ecology and Knowledge Dissemination. ed. / Daniel Neuhoff; Niels Halberg; Ilse A Rasmussen; John Hermansen; Charles Ssekyewa; Sang Mok Sohn. Vol. 2 Germany : ISOFAR, 2011. p. 10-13.

    Research output: A Conference proceeding or a Chapter in BookConference contribution

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    PY - 2011

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    AB - Organic food has entered the mainstream and can no longer be viewed as a niche product and around 60% of consumers still purchase a mixture of organic and conventional food (Mitchell et al 2010). This paper focuses on understanding the barriers and facilitators to purchasing organic food at the final hurdle: the point of purchase (POP). Nine factors that influence buyer behaviour at the POP are identified and these are: consumer intention to purchase organic food when entering the retail outlet; visibility, location and access of organic food; whether consumers are familiar with the organic product; actual availability of the organic product; appearance; packaging; price; and labelling. These can often be the final hurdle to consumers choosing (or not) organic food at the POP.

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    KW - buyer behaviour

    KW - point of purchase

    M3 - Conference contribution

    VL - 2

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    EP - 13

    BT - Proceedings of the 3rd Scientific Conference of ISOFAR : Organic is Life-Knowledge for Tomorrow. Vol.2: Socio-Economy, Livestock, Food Quality, Agro Ecology and Knowledge Dissemination

    A2 - Neuhoff, Daniel

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    A2 - Rasmussen, Ilse A

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    A2 - Ssekyewa, Charles

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    Henryks J. Organic Food at the Point of Purchase: The final hurdle. In Neuhoff D, Halberg N, Rasmussen IA, Hermansen J, Ssekyewa C, Sohn SM, editors, Proceedings of the 3rd Scientific Conference of ISOFAR : Organic is Life-Knowledge for Tomorrow. Vol.2: Socio-Economy, Livestock, Food Quality, Agro Ecology and Knowledge Dissemination. Vol. 2. Germany: ISOFAR. 2011. p. 10-13