Organic food has entered the mainstream and can no longer be viewed as a niche product and around 60% of consumers still purchase a mixture of organic and conventional food (Mitchell et al 2010). This paper focuses on understanding the barriers and facilitators to purchasing organic food at the final hurdle: the point of purchase (POP). Nine factors that influence buyer behaviour at the POP are identified and these are: consumer intention to purchase organic food when entering the retail outlet; visibility, location and access of organic food; whether consumers are familiar with the organic product; actual availability of the organic product; appearance; packaging; price; and labelling. These can often be the final hurdle to consumers choosing (or not) organic food at the POP.
|Title of host publication||Proceedings of the 3rd Scientific Conference of ISOFAR : Organic is Life-Knowledge for Tomorrow. Vol.2: Socio-Economy, Livestock, Food Quality, Agro Ecology and Knowledge Dissemination|
|Editors||Daniel Neuhoff, Niels Halberg, Ilse A Rasmussen, John Hermansen, Charles Ssekyewa, Sang Mok Sohn|
|Place of Publication||Germany|
|Number of pages||4|
|Publication status||Published - 2011|
|Event||17th IFOAM Organic World Congress - Namyangju City, Namyangju City, Korea, Republic of|
Duration: 26 Sep 2011 → 5 Oct 2011
http://www.organic-world.net/index/news-organic-world/article/593.html (conference detail)
|Conference||17th IFOAM Organic World Congress|
|Country||Korea, Republic of|
|Period||26/09/11 → 5/10/11|
Henryks, J. (2011). Organic Food at the Point of Purchase: The final hurdle. In D. Neuhoff, N. Halberg, I. A. Rasmussen, J. Hermansen, C. Ssekyewa, & S. M. Sohn (Eds.), Proceedings of the 3rd Scientific Conference of ISOFAR : Organic is Life-Knowledge for Tomorrow. Vol.2: Socio-Economy, Livestock, Food Quality, Agro Ecology and Knowledge Dissemination (Vol. 2, pp. 10-13). Germany: ISOFAR.