Abstract
| Original language | English |
|---|---|
| Title of host publication | Australian and New Zealand Marketing Academy (ANZMAC) conference 2010: doing more with less |
| Place of Publication | Christchurch, New Zealand |
| Publisher | University of Canterbury |
| Pages | 1-8 |
| Number of pages | 8 |
| ISBN (Print) | 9780473178208 |
| Publication status | Published - 2010 |
| Event | Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less - Christchurch, New Zealand Duration: 29 Nov 2010 → 1 Dec 2010 |
Conference
| Conference | Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less |
|---|---|
| Country | New Zealand |
| City | Christchurch |
| Period | 29/11/10 → 1/12/10 |
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Organic food: how choice of retail outlet determines purchase behaviour. / Henryks, Joanna; Pearson, David.
Australian and New Zealand Marketing Academy (ANZMAC) conference 2010: doing more with less. Christchurch, New Zealand : University of Canterbury, 2010. p. 1-8.Research output: A Conference proceeding or a Chapter in Book › Conference contribution
TY - GEN
T1 - Organic food: how choice of retail outlet determines purchase behaviour.
AU - Henryks, Joanna
AU - Pearson, David
PY - 2010
Y1 - 2010
N2 - Consumer choice of retail outlet is an under-rated variable in explaining purchase behaviour in the organic food market. This paper identifies the factors affecting consumer choice of retail outlet and finds that they play a determining role in whether or not consumers buy organic food. A grounded theory approach was used to develop a conceptual framework which identified those factors which influence choice of retail outlet. In addition to supporting those factors identified in the literature, namely: habit; budget; product range offered in retail outlet and convenience, two new factors were identified. These being, who the consumer was buying for and whether they were shopping alone or with others.
AB - Consumer choice of retail outlet is an under-rated variable in explaining purchase behaviour in the organic food market. This paper identifies the factors affecting consumer choice of retail outlet and finds that they play a determining role in whether or not consumers buy organic food. A grounded theory approach was used to develop a conceptual framework which identified those factors which influence choice of retail outlet. In addition to supporting those factors identified in the literature, namely: habit; budget; product range offered in retail outlet and convenience, two new factors were identified. These being, who the consumer was buying for and whether they were shopping alone or with others.
M3 - Conference contribution
SN - 9780473178208
SP - 1
EP - 8
BT - Australian and New Zealand Marketing Academy (ANZMAC) conference 2010: doing more with less
PB - University of Canterbury
CY - Christchurch, New Zealand
ER -