Organic food: how choice of retail outlet determines purchase behaviour.

Joanna Henryks, David Pearson

    Research output: A Conference proceeding or a Chapter in BookConference contribution

    Abstract

    Consumer choice of retail outlet is an under-rated variable in explaining purchase behaviour in the organic food market. This paper identifies the factors affecting consumer choice of retail outlet and finds that they play a determining role in whether or not consumers buy organic food. A grounded theory approach was used to develop a conceptual framework which identified those factors which influence choice of retail outlet. In addition to supporting those factors identified in the literature, namely: habit; budget; product range offered in retail outlet and convenience, two new factors were identified. These being, who the consumer was buying for and whether they were shopping alone or with others.
    Original languageEnglish
    Title of host publicationAustralian and New Zealand Marketing Academy (ANZMAC) conference 2010: doing more with less
    Place of PublicationChristchurch, New Zealand
    PublisherUniversity of Canterbury
    Pages1-8
    Number of pages8
    ISBN (Print)9780473178208
    Publication statusPublished - 2010
    EventAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less - Christchurch, New Zealand
    Duration: 29 Nov 20101 Dec 2010

    Conference

    ConferenceAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less
    CountryNew Zealand
    CityChristchurch
    Period29/11/101/12/10

    Fingerprint

    Organic food
    Retail
    Purchase behavior
    Factors
    Consumer choice
    Influence factors
    Grounded theory
    Shopping
    Food markets
    Conceptual framework
    Habit

    Cite this

    Henryks, J., & Pearson, D. (2010). Organic food: how choice of retail outlet determines purchase behaviour. In Australian and New Zealand Marketing Academy (ANZMAC) conference 2010: doing more with less (pp. 1-8). Christchurch, New Zealand: University of Canterbury.
    Henryks, Joanna ; Pearson, David. / Organic food: how choice of retail outlet determines purchase behaviour. Australian and New Zealand Marketing Academy (ANZMAC) conference 2010: doing more with less. Christchurch, New Zealand : University of Canterbury, 2010. pp. 1-8
    @inproceedings{cf23e990be394a6dbe8b93356a76ab81,
    title = "Organic food: how choice of retail outlet determines purchase behaviour.",
    abstract = "Consumer choice of retail outlet is an under-rated variable in explaining purchase behaviour in the organic food market. This paper identifies the factors affecting consumer choice of retail outlet and finds that they play a determining role in whether or not consumers buy organic food. A grounded theory approach was used to develop a conceptual framework which identified those factors which influence choice of retail outlet. In addition to supporting those factors identified in the literature, namely: habit; budget; product range offered in retail outlet and convenience, two new factors were identified. These being, who the consumer was buying for and whether they were shopping alone or with others.",
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    Henryks, J & Pearson, D 2010, Organic food: how choice of retail outlet determines purchase behaviour. in Australian and New Zealand Marketing Academy (ANZMAC) conference 2010: doing more with less. University of Canterbury, Christchurch, New Zealand, pp. 1-8, Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less, Christchurch, New Zealand, 29/11/10.

    Organic food: how choice of retail outlet determines purchase behaviour. / Henryks, Joanna; Pearson, David.

    Australian and New Zealand Marketing Academy (ANZMAC) conference 2010: doing more with less. Christchurch, New Zealand : University of Canterbury, 2010. p. 1-8.

    Research output: A Conference proceeding or a Chapter in BookConference contribution

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    AB - Consumer choice of retail outlet is an under-rated variable in explaining purchase behaviour in the organic food market. This paper identifies the factors affecting consumer choice of retail outlet and finds that they play a determining role in whether or not consumers buy organic food. A grounded theory approach was used to develop a conceptual framework which identified those factors which influence choice of retail outlet. In addition to supporting those factors identified in the literature, namely: habit; budget; product range offered in retail outlet and convenience, two new factors were identified. These being, who the consumer was buying for and whether they were shopping alone or with others.

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    Henryks J, Pearson D. Organic food: how choice of retail outlet determines purchase behaviour. In Australian and New Zealand Marketing Academy (ANZMAC) conference 2010: doing more with less. Christchurch, New Zealand: University of Canterbury. 2010. p. 1-8