Organic food: how choice of retail outlet determines purchase behaviour.

Joanna Henryks; David Pearson

Organic food: how choice of retail outlet determines purchase behaviour.

Joanna Henryks, David Pearson

Arts & Communication

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

Abstract

Consumer choice of retail outlet is an under-rated variable in explaining purchase behaviour in the organic food market. This paper identifies the factors affecting consumer choice of retail outlet and finds that they play a determining role in whether or not consumers buy organic food. A grounded theory approach was used to develop a conceptual framework which identified those factors which influence choice of retail outlet. In addition to supporting those factors identified in the literature, namely: habit; budget; product range offered in retail outlet and convenience, two new factors were identified. These being, who the consumer was buying for and whether they were shopping alone or with others.

Original language	English
Title of host publication	Australian and New Zealand Marketing Academy (ANZMAC) conference 2010: doing more with less
Place of Publication	Christchurch, New Zealand
Publisher	University of Canterbury
Pages	1-8
Number of pages	8
ISBN (Print)	9780473178208
Publication status	Published - 2010
Event	Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less - Christchurch, New Zealand Duration: 29 Nov 2010 → 1 Dec 2010

Conference

Conference	Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less
Country/Territory	New Zealand
City	Christchurch
Period	29/11/10 → 1/12/10

Access to Document

http://pandora.nla.gov.au/pan/25410/20110307-1059/anzmac2010.org/proceedings/pdf/anzmac10Final00067.pdf

Cite this

@inproceedings{cf23e990be394a6dbe8b93356a76ab81,

title = "Organic food: how choice of retail outlet determines purchase behaviour.",

abstract = "Consumer choice of retail outlet is an under-rated variable in explaining purchase behaviour in the organic food market. This paper identifies the factors affecting consumer choice of retail outlet and finds that they play a determining role in whether or not consumers buy organic food. A grounded theory approach was used to develop a conceptual framework which identified those factors which influence choice of retail outlet. In addition to supporting those factors identified in the literature, namely: habit; budget; product range offered in retail outlet and convenience, two new factors were identified. These being, who the consumer was buying for and whether they were shopping alone or with others. ",

author = "Joanna Henryks and David Pearson",

year = "2010",

language = "English",

isbn = "9780473178208",

pages = "1--8",

booktitle = "Australian and New Zealand Marketing Academy (ANZMAC) conference 2010: doing more with less",

publisher = "University of Canterbury",

address = "New Zealand",

note = "Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less ; Conference date: 29-11-2010 Through 01-12-2010",

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Henryks, J & Pearson, D 2010, Organic food: how choice of retail outlet determines purchase behaviour. in Australian and New Zealand Marketing Academy (ANZMAC) conference 2010: doing more with less. University of Canterbury, Christchurch, New Zealand, pp. 1-8, Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less, Christchurch, New Zealand, 29/11/10. <http://pandora.nla.gov.au/pan/25410/20110307-1059/anzmac2010.org/proceedings/pdf/anzmac10Final00067.pdf>

Organic food: how choice of retail outlet determines purchase behaviour. / Henryks, Joanna; Pearson, David.

Australian and New Zealand Marketing Academy (ANZMAC) conference 2010: doing more with less. Christchurch, New Zealand : University of Canterbury, 2010. p. 1-8.

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

TY - GEN

T1 - Organic food: how choice of retail outlet determines purchase behaviour.

AU - Henryks, Joanna

AU - Pearson, David

PY - 2010

Y1 - 2010

N2 - Consumer choice of retail outlet is an under-rated variable in explaining purchase behaviour in the organic food market. This paper identifies the factors affecting consumer choice of retail outlet and finds that they play a determining role in whether or not consumers buy organic food. A grounded theory approach was used to develop a conceptual framework which identified those factors which influence choice of retail outlet. In addition to supporting those factors identified in the literature, namely: habit; budget; product range offered in retail outlet and convenience, two new factors were identified. These being, who the consumer was buying for and whether they were shopping alone or with others.

AB - Consumer choice of retail outlet is an under-rated variable in explaining purchase behaviour in the organic food market. This paper identifies the factors affecting consumer choice of retail outlet and finds that they play a determining role in whether or not consumers buy organic food. A grounded theory approach was used to develop a conceptual framework which identified those factors which influence choice of retail outlet. In addition to supporting those factors identified in the literature, namely: habit; budget; product range offered in retail outlet and convenience, two new factors were identified. These being, who the consumer was buying for and whether they were shopping alone or with others.

M3 - Conference contribution

SN - 9780473178208

SP - 1

EP - 8

BT - Australian and New Zealand Marketing Academy (ANZMAC) conference 2010: doing more with less

PB - University of Canterbury

CY - Christchurch, New Zealand

T2 - Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less

Y2 - 29 November 2010 through 1 December 2010

ER -

Organic food: how choice of retail outlet determines purchase behaviour.

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Conference

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