Organic food: how choice of retail outlet determines purchase behaviour.

Joanna Henryks, David Pearson

Research output: A Conference proceeding or a Chapter in BookConference contribution

Abstract

Consumer choice of retail outlet is an under-rated variable in explaining purchase behaviour in the organic food market. This paper identifies the factors affecting consumer choice of retail outlet and finds that they play a determining role in whether or not consumers buy organic food. A grounded theory approach was used to develop a conceptual framework which identified those factors which influence choice of retail outlet. In addition to supporting those factors identified in the literature, namely: habit; budget; product range offered in retail outlet and convenience, two new factors were identified. These being, who the consumer was buying for and whether they were shopping alone or with others.
Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy (ANZMAC) conference 2010: doing more with less
Place of PublicationChristchurch, New Zealand
PublisherUniversity of Canterbury
Pages1-8
Number of pages8
ISBN (Print)9780473178208
Publication statusPublished - 2010
EventAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less - Christchurch, New Zealand
Duration: 29 Nov 20101 Dec 2010

Conference

ConferenceAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less
CountryNew Zealand
CityChristchurch
Period29/11/101/12/10

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