Abstract
This chapter looks over the horizon - at a major emerging global dynamic in screen culture in which Australia is beginning to be embedded. This nascent screen ecology is being shaped by a set of increasingly global online screen entertainment platforms, most prominently Google/YouTube, Apple, Amazon and Netflix. The chapter focuses on how Australia fits into the explosive growth of arguably the most challenging and innovative element of this new screen ecology: a very low-budget tier of advertising-supported online channels driven mainly by the professionalisation and monetisation of previously amateur content creation. This part of the ecology consists predominantly of previously amateur creators, using platforms such as YouTube, to develop subscriber/fan bases of significant size. These bases are always transnational in composition, often generating, as a consequence, significant advertising and sponsorship revenue and, increasingly, the attention of mainstream media.
| Original language | English |
|---|---|
| Title of host publication | A companion to Australian cinema (Wiley Blackwell Companions to National Cinemas) |
| Editors | S Bye, F Collins, J Landman |
| Place of Publication | United States |
| Publisher | Wiley-Blackwell |
| Chapter | 23 |
| Pages | 472-492 |
| Number of pages | 21 |
| ISBN (Electronic) | 9781118942567 |
| ISBN (Print) | 9781118942529 |
| DOIs | |
| Publication status | Published - 13 Apr 2019 |
| Externally published | Yes |