Abstract
Abstract: The aim of this project is to develop and test the garment size recommendation app, ShapeMate, embedded within a fashion e-commerce site. Not finding the correct garment size causes the high return rate of 30%-40%1, in
fashion e-commerce. The app captures a single image with minimal user input, to estimate and classify the 3D body shape, in order to generate body measurements and using this information, to match with garment data for size
recommendation. An extensive user-experience study was conducted, which was empirically tested through semistructured focus group interview and survey, to validate results and obtain further insight. This research project offers a major innovation for low-cost size recommendation generated from a single image for fashion, e-commerce, enhancing the online apparel shopping experience, by matching personalised body measurements with customised garments.
fashion e-commerce. The app captures a single image with minimal user input, to estimate and classify the 3D body shape, in order to generate body measurements and using this information, to match with garment data for size
recommendation. An extensive user-experience study was conducted, which was empirically tested through semistructured focus group interview and survey, to validate results and obtain further insight. This research project offers a major innovation for low-cost size recommendation generated from a single image for fashion, e-commerce, enhancing the online apparel shopping experience, by matching personalised body measurements with customised garments.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 6th International Conference on Mass Customization and Personalization in Central Europe |
| Editors | Professor Zoran Anisic, Professor Cipriano Forza |
| Place of Publication | Novi Sad |
| Publisher | University of Novi Sad |
| Pages | 1-6 |
| Number of pages | 6 |
| Volume | 1 |
| Publication status | Published - 2014 |
| Event | 6th International Conference of Mass Customization and Personalisation in Central Europe - Novi Sad, Serbia Duration: 23 Sept 2014 → 26 Sept 2014 |
Conference
| Conference | 6th International Conference of Mass Customization and Personalisation in Central Europe |
|---|---|
| Country/Territory | Serbia |
| City | Novi Sad |
| Period | 23/09/14 → 26/09/14 |