Abstract
his study aims to explore the perception of students with regard to critical antecedents and dimensions of service quality, and their causal relationships in the context of a university in Australia. The study used qualitative research method to derive a theoretical model. Three focus group discussions with nineteen students were conducted at the Central Queensland University (CQUni), Rockhampton, Australia. The findings reveal that the critical antecedents to perceived service quality are information and past experience. Students perceive service quality as a set of attributes and that they evaluate it cognitively. These attributes are categorized as academic, administrative and
facilities service qualities. All of the interrelationships among the key themes are positive.
facilities service qualities. All of the interrelationships among the key themes are positive.
Original language | English |
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Title of host publication | 24th Annual Australian and New Zealand Academy of Management Conference (ANZAM) |
Place of Publication | Australia |
Publisher | ANZAM |
Pages | 1-17 |
Number of pages | 17 |
Publication status | Published - 2010 |
Externally published | Yes |
Event | 24th Annual Australian and New Zealand Academy of Management Conference (ANZAM 2010) - Adelaide Convention Centre, Adelaide, Australia Duration: 8 Dec 2010 → 10 Dec 2010 |
Conference
Conference | 24th Annual Australian and New Zealand Academy of Management Conference (ANZAM 2010) |
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Country/Territory | Australia |
City | Adelaide |
Period | 8/12/10 → 10/12/10 |