Original language | English |
---|---|
Title of host publication | Marketing creating and delivering value |
Editors | Pascale G. Quester, Robyn I. McGuiggan, William D. Perreault Jr., E. Jerome McCarthy |
Place of Publication | Australia |
Publisher | Mcgraw Hill |
Pages | 723-729 |
Number of pages | 7 |
Edition | 5 |
ISBN (Print) | 9780074715604 |
Publication status | Published - 2007 |
Poachers Pantry and Wily Trout Winery
Petra Bouvain
Research output: A Conference proceeding or a Chapter in Book › Chapter