Poachers Pantry and Wily Trout Winery

Petra Bouvain

Research output: A Conference proceeding or a Chapter in BookChapter

Original languageEnglish
Title of host publicationMarketing creating and delivering value
EditorsPascale G. Quester, Robyn I. McGuiggan, William D. Perreault Jr., E. Jerome McCarthy
Place of PublicationAustralia
PublisherMcgraw Hill
Pages723-729
Number of pages7
Edition5
ISBN (Print)9780074715604
Publication statusPublished - 2007

Cite this

Bouvain, P. (2007). Poachers Pantry and Wily Trout Winery. In P. G. Quester, R. I. McGuiggan, W. D. Perreault Jr., & E. J. McCarthy (Eds.), Marketing creating and delivering value (5 ed., pp. 723-729). Australia: Mcgraw Hill.
Bouvain, Petra. / Poachers Pantry and Wily Trout Winery. Marketing creating and delivering value. editor / Pascale G. Quester ; Robyn I. McGuiggan ; William D. Perreault Jr. ; E. Jerome McCarthy. 5. ed. Australia : Mcgraw Hill, 2007. pp. 723-729
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booktitle = "Marketing creating and delivering value",
publisher = "Mcgraw Hill",
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Bouvain, P 2007, Poachers Pantry and Wily Trout Winery. in PG Quester, RI McGuiggan, WD Perreault Jr. & EJ McCarthy (eds), Marketing creating and delivering value. 5 edn, Mcgraw Hill, Australia, pp. 723-729.

Poachers Pantry and Wily Trout Winery. / Bouvain, Petra.

Marketing creating and delivering value. ed. / Pascale G. Quester; Robyn I. McGuiggan; William D. Perreault Jr.; E. Jerome McCarthy. 5. ed. Australia : Mcgraw Hill, 2007. p. 723-729.

Research output: A Conference proceeding or a Chapter in BookChapter

TY - CHAP

T1 - Poachers Pantry and Wily Trout Winery

AU - Bouvain, Petra

PY - 2007

Y1 - 2007

M3 - Chapter

SN - 9780074715604

SP - 723

EP - 729

BT - Marketing creating and delivering value

A2 - Quester, Pascale G.

A2 - McGuiggan, Robyn I.

A2 - Perreault Jr., William D.

A2 - McCarthy, E. Jerome

PB - Mcgraw Hill

CY - Australia

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Bouvain P. Poachers Pantry and Wily Trout Winery. In Quester PG, McGuiggan RI, Perreault Jr. WD, McCarthy EJ, editors, Marketing creating and delivering value. 5 ed. Australia: Mcgraw Hill. 2007. p. 723-729