| Original language | English |
|---|---|
| Title of host publication | Marketing creating and delivering value |
| Editors | Pascale G. Quester, Robyn I. McGuiggan, William D. Perreault Jr., E. Jerome McCarthy |
| Place of Publication | Australia |
| Publisher | Mcgraw Hill |
| Pages | 723-729 |
| Number of pages | 7 |
| Edition | 5 |
| ISBN (Print) | 9780074715604 |
| Publication status | Published - 2007 |
Poachers Pantry and Wily Trout Winery
Petra Bouvain
Research output: A Conference proceeding or a Chapter in Book › Chapter