Pocket cartoons: Learning financial literacy with mobile cartoons in Malaysia

Yin Yin Khoo, Robert Fitzgerald

    Research output: Contribution to journalArticlepeer-review

    5 Citations (Scopus)


    This study examines the impact of using cartoons shared through mobile devices to promote awareness and to aid in the development of financial literacy among Economics students in Malaysia. The study also investigates the use of these 'mobile cartoons' to develop students' communication skills. The study involved a quasi-experimental methodology investigating the learning outcomes of 91 undergraduate students. Data was acquired through surveys and interviews. The results showed a higher mean for the experimental group (Mobile Learning Collaborative) than the control group (Conventional Collaborative). Future research may focus on the improvement in the design of the intervention with a particular focus on expanding the range of cartoon characters.

    Original languageEnglish
    Pages (from-to)49-64
    Number of pages16
    JournalInternational Journal of Mobile and Blended Learning
    Issue number4
    Publication statusPublished - 1 Oct 2017


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