Pocket cartoons

Learning financial literacy with mobile cartoons in Malaysia

Yin Yin Khoo, Robert Fitzgerald

    Research output: Contribution to journalArticle

    Abstract

    This study examines the impact of using cartoons shared through mobile devices to promote awareness and to aid in the development of financial literacy among Economics students in Malaysia. The study also investigates the use of these 'mobile cartoons' to develop students' communication skills. The study involved a quasi-experimental methodology investigating the learning outcomes of 91 undergraduate students. Data was acquired through surveys and interviews. The results showed a higher mean for the experimental group (Mobile Learning Collaborative) than the control group (Conventional Collaborative). Future research may focus on the improvement in the design of the intervention with a particular focus on expanding the range of cartoon characters.

    Original languageEnglish
    Pages (from-to)49-64
    Number of pages16
    JournalInternational Journal of Mobile and Blended Learning
    Volume9
    Issue number4
    DOIs
    Publication statusPublished - 1 Oct 2017

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    cartoon
    Malaysia
    literacy
    Students
    learning
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    communication skills
    Mobile devices
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    Economics
    Communication
    methodology
    interview
    economics

    Cite this

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    title = "Pocket cartoons: Learning financial literacy with mobile cartoons in Malaysia",
    abstract = "This study examines the impact of using cartoons shared through mobile devices to promote awareness and to aid in the development of financial literacy among Economics students in Malaysia. The study also investigates the use of these 'mobile cartoons' to develop students' communication skills. The study involved a quasi-experimental methodology investigating the learning outcomes of 91 undergraduate students. Data was acquired through surveys and interviews. The results showed a higher mean for the experimental group (Mobile Learning Collaborative) than the control group (Conventional Collaborative). Future research may focus on the improvement in the design of the intervention with a particular focus on expanding the range of cartoon characters.",
    keywords = "Awareness, Communication Skills, Economics, Factor Analysis, Financial Literacy, Mobile Cartoons, Quasi Experimental",
    author = "Khoo, {Yin Yin} and Robert Fitzgerald",
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    Pocket cartoons : Learning financial literacy with mobile cartoons in Malaysia. / Khoo, Yin Yin; Fitzgerald, Robert.

    In: International Journal of Mobile and Blended Learning, Vol. 9, No. 4, 01.10.2017, p. 49-64.

    Research output: Contribution to journalArticle

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