Political Media management, Control, and Trust in a Hybrid Media Environment

    Research output: A Conference proceeding or a Chapter in BookChapterpeer-review


    This chapter examines the nature and consequences of using political media management tools to extend control in a hybrid media system and the impact it can have on perceptions of trust from the public, political journalists, and the party room. It assesses the case of the leadership and media management style of former Australian Prime Minister Scott Morrison. Drawing on interdisciplinary literature into professionalization and centralization of political media management, trust, journalist source relations and political PR, and analyzing a range of primary sources, it generates important lessons for practitioners and academics about the potential negative impact of over-extending control and centralization on organizational reputation and public trust.
    Original languageEnglish
    Title of host publicationPolitical Management in Practice: Lessons from around the globe
    EditorsJennifer Lees-Marshment
    Place of PublicationUnited Kingdom
    Number of pages16
    ISBN (Electronic)9781003260677
    ISBN (Print)9781032197524
    Publication statusPublished - Jun 2024


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