Populism and democratic connectivism: The Trump and Sanders nomination campaigns

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Populism has been on the rise in recent years and has played a significant role in the 2016 American campaign for the Presidency. The growth of populism reflects long term trends in the decline of party identification and the growth of apartisanship, declining trust in politicians, and political institutions (Dalton 2013; Mair 2013). Commentary by pundits (Baggini 2016; Eiermann 2016), scholars (Bonikowski and Gidron 2016; Inglehart and Norris 2016), and public intellectuals (Sandel 2016) have all populism as a force behind the campaigns of Donald Trump and Bernie Sanders. While Hilary Clinton campaigned on her experience and competence due to her time in the political establishment, her two main rivals in the general election and the Democratic primary, Trump and Sanders respectively, campaigned against the economic and political establishment.1
Original languageEnglish
Pages (from-to)1-38
Number of pages38
JournalJournal of Political Marketing
Publication statusPublished - 11 Sept 2017


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