Product Placement Redefined

Shinyi Chin, Bradley Wilson, Angelina RUSSO

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy Conference 2012
EditorsRichard Lee
Place of PublicationAustralia
PublisherAustralian and New Zealand Communication Association
Pages1-7
Number of pages7
Volume1
ISBN (Print)9780646563305
Publication statusPublished - 2012
Externally publishedYes
EventAustralian and New Zealand Marketing Academy Conference - Adelaide, Australia
Duration: 3 Dec 20125 Dec 2012

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference
CountryAustralia
CityAdelaide
Period3/12/125/12/12

Cite this

Chin, S., Wilson, B., & RUSSO, A. (2012). Product Placement Redefined. In R. Lee (Ed.), Australian and New Zealand Marketing Academy Conference 2012 (Vol. 1, pp. 1-7). Australia: Australian and New Zealand Communication Association.
Chin, Shinyi ; Wilson, Bradley ; RUSSO, Angelina. / Product Placement Redefined. Australian and New Zealand Marketing Academy Conference 2012. editor / Richard Lee. Vol. 1 Australia : Australian and New Zealand Communication Association, 2012. pp. 1-7
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title = "Product Placement Redefined",
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year = "2012",
language = "English",
isbn = "9780646563305",
volume = "1",
pages = "1--7",
editor = "Richard Lee",
booktitle = "Australian and New Zealand Marketing Academy Conference 2012",
publisher = "Australian and New Zealand Communication Association",

}

Chin, S, Wilson, B & RUSSO, A 2012, Product Placement Redefined. in R Lee (ed.), Australian and New Zealand Marketing Academy Conference 2012. vol. 1, Australian and New Zealand Communication Association, Australia, pp. 1-7, Australian and New Zealand Marketing Academy Conference, Adelaide, Australia, 3/12/12.

Product Placement Redefined. / Chin, Shinyi; Wilson, Bradley; RUSSO, Angelina.

Australian and New Zealand Marketing Academy Conference 2012. ed. / Richard Lee. Vol. 1 Australia : Australian and New Zealand Communication Association, 2012. p. 1-7.

Research output: A Conference proceeding or a Chapter in BookConference contribution

TY - GEN

T1 - Product Placement Redefined

AU - Chin, Shinyi

AU - Wilson, Bradley

AU - RUSSO, Angelina

PY - 2012

Y1 - 2012

KW - Advertising

KW - Product placement

M3 - Conference contribution

SN - 9780646563305

VL - 1

SP - 1

EP - 7

BT - Australian and New Zealand Marketing Academy Conference 2012

A2 - Lee, Richard

PB - Australian and New Zealand Communication Association

CY - Australia

ER -

Chin S, Wilson B, RUSSO A. Product Placement Redefined. In Lee R, editor, Australian and New Zealand Marketing Academy Conference 2012. Vol. 1. Australia: Australian and New Zealand Communication Association. 2012. p. 1-7