Product Placement Redefined

Shinyi Chin, Bradley Wilson, Angelina RUSSO

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy Conference 2012
EditorsRichard Lee
Place of PublicationAustralia
PublisherAustralian and New Zealand Communication Association
Pages1-7
Number of pages7
Volume1
ISBN (Print)9780646563305
Publication statusPublished - 2012
Externally publishedYes
EventAustralian and New Zealand Marketing Academy Conference - Adelaide, Australia
Duration: 3 Dec 20125 Dec 2012

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference
CountryAustralia
CityAdelaide
Period3/12/125/12/12

Cite this

Chin, S., Wilson, B., & RUSSO, A. (2012). Product Placement Redefined. In R. Lee (Ed.), Australian and New Zealand Marketing Academy Conference 2012 (Vol. 1, pp. 1-7). Australia: Australian and New Zealand Communication Association.