Product Placement Redefined

Shinyi Chin, Bradley Wilson, Angelina RUSSO

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

Original language	English
Title of host publication	Australian and New Zealand Marketing Academy Conference 2012
Editors	Richard Lee
Place of Publication	Australia
Publisher	Australian and New Zealand Communication Association
Pages	1-7
Number of pages	7
Volume	1
ISBN (Print)	9780646563305
Publication status	Published - 2012
Externally published	Yes
Event	Australian and New Zealand Marketing Academy Conference - Adelaide, Australia Duration: 3 Dec 2012 → 5 Dec 2012

Conference	Australian and New Zealand Marketing Academy Conference
Country/Territory	Australia
City	Adelaide
Period	3/12/12 → 5/12/12

Cite this

@inproceedings{f006603e8cec4a4ca971ebe391644e0f,

title = "Product Placement Redefined",

keywords = "Advertising, Product placement",

author = "Shinyi Chin and Bradley Wilson and Angelina RUSSO",

year = "2012",

language = "English",

isbn = "9780646563305",

volume = "1",

pages = "1--7",

editor = "Richard Lee",

booktitle = "Australian and New Zealand Marketing Academy Conference 2012",

publisher = "Australian and New Zealand Communication Association",

note = "Australian and New Zealand Marketing Academy Conference ; Conference date: 03-12-2012 Through 05-12-2012",

}

TY - GEN

T1 - Product Placement Redefined

AU - Chin, Shinyi

AU - Wilson, Bradley

AU - RUSSO, Angelina

PY - 2012

Y1 - 2012

KW - Advertising

KW - Product placement

M3 - Conference contribution

SN - 9780646563305

VL - 1

SP - 1

EP - 7

BT - Australian and New Zealand Marketing Academy Conference 2012

A2 - Lee, Richard

PB - Australian and New Zealand Communication Association

CY - Australia

T2 - Australian and New Zealand Marketing Academy Conference

Y2 - 3 December 2012 through 5 December 2012

ER -