This article reviews the role of the Philippine Department of Trade and Industry/Board of Investment's Environmental Unit in promoting the adoption of cleaner production technologies and practices by Philippine industry. The activities of the Environmental Unit represent a significant shift in policy away from traditional regulatory approaches towards a cooperative, partnership approach to environmental improvement. Existing approaches adopted by the Environmental Unit are examined, and an expanded role is proposed.. The focus is on identifying strategies which mesh with overriding policy parameters of the Department of Trade/Board of Investment. The lessons drawn have a much broader application and resonate with the challenges faced by a wide variety of agencies in developing countries in the region.