Many investigations into improving levels of digital media literacy have focused on the technology itself and the skill level of users. Traditional media has long been a source of information for people and yet little investigation has been conducted into using traditional media such as magazines for improving digital media literacy levels in a non-intrusive way. As traditional media is still an important way to disseminate information and while Australians continue to be high consumers of print magazines, it seemed a logical progression to investigate as a starting point whether technology is discussed or visually present within the pages of some of our highest circulating magazines. The focus of this paper is on a Nintendo advertorial printed in The Australian Women’s Weekly (AWW) in November 2010. The advertorial offered insights into six Australian womens’ experiences of using a Nintendo during a demonstration day. Combining aspects of digital media literacy with potential literacy tools of magazines, this paper considers the advertorial as part of a non-intrusive educative approach to increasing digital media literacy through promotional messages.
|Title of host publication||Refereed Proceedings of the Australian and New Zealand Communication Association conference: Global Networks-Global Divides: Bridging New and Traditional Communication Challenges|
|Editors||Terence Lee, Kathryn Trees, Renae Desai|
|Place of Publication||Fremantle|
|Publisher||Australian and New Zealand Communication Association (ANZCA)|
|Number of pages||12|
|Publication status||Published - 2013|
|Event||ANZCA 2013 Global Networks - Global Divides: Bridging New and Traditional Communication Challenges - Fremantle, Fremantle, Australia|
Duration: 3 Jul 2013 → 5 Jul 2013
|Name||ANZCA Conference Proceedings 2013|
|Publisher||Australian and New Zealand Communication Association|
|Conference||ANZCA 2013 Global Networks - Global Divides|
|Period||3/07/13 → 5/07/13|
RICKARD, S., & Anisimova, T. (2013). Promoting digital literacy through magazines. In T. Lee, K. Trees, & R. Desai (Eds.), Refereed Proceedings of the Australian and New Zealand Communication Association conference: Global Networks-Global Divides: Bridging New and Traditional Communication Challenges (Vol. 1, pp. 1-12). (ANZCA Conference Proceedings 2013). Fremantle: Australian and New Zealand Communication Association (ANZCA).