Promoting digital literacy through magazines

Scott RICKARD, Tatiana Anisimova

    Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review

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    Many investigations into improving levels of digital media literacy have focused on the technology itself and the skill level of users. Traditional media has long been a source of information for people and yet little investigation has been conducted into using traditional media such as magazines for improving digital media literacy levels in a non-intrusive way. As traditional media is still an important way to disseminate information and while Australians continue to be high consumers of print magazines, it seemed a logical progression to investigate as a starting point whether technology is discussed or visually present within the pages of some of our highest circulating magazines. The focus of this paper is on a Nintendo advertorial printed in The Australian Women’s Weekly (AWW) in November 2010. The advertorial offered insights into six Australian womens’ experiences of using a Nintendo during a demonstration day. Combining aspects of digital media literacy with potential literacy tools of magazines, this paper considers the advertorial as part of a non-intrusive educative approach to increasing digital media literacy through promotional messages.
    Original languageEnglish
    Title of host publicationRefereed Proceedings of the Australian and New Zealand Communication Association conference: Global Networks-Global Divides: Bridging New and Traditional Communication Challenges
    EditorsTerence Lee, Kathryn Trees, Renae Desai
    Place of PublicationFremantle
    PublisherAustralian and New Zealand Communication Association (ANZCA)
    Number of pages12
    Publication statusPublished - 2013
    EventANZCA 2013 Global Networks - Global Divides: Bridging New and Traditional Communication Challenges - Fremantle, Fremantle, Australia
    Duration: 3 Jul 20135 Jul 2013

    Publication series

    NameANZCA Conference Proceedings 2013
    PublisherAustralian and New Zealand Communication Association
    ISSN (Print)1448-4331


    ConferenceANZCA 2013 Global Networks - Global Divides
    Internet address


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